Shavelogic is now an official NHL partner in the U.S., marking the company’s first tie-in with a professional sports league, and it will be connected to the league and its events, fans and players through the NHL’s digital, marketing and social channels.
NHL fans will gain access to exclusive offers to experience Shavelogic’s SL5 razor.
As part of the partnership, the Shavelogic brand will appear during marquee NHL events, including the Stanley Cup Playoffs, which are already underway, and Stanley Cup Final.
NHL director of business development Max Paulsen said in a statement, “We are excited to welcome Shavelogic to the NHL family. We look forward to engaging our passionate fans, as well as new and existing Shavelogic customers, with creative activations across our media platforms and tentpole events.”
Shavelogic CEO Rob Wilson added, “At Shavelogic, we think the NHL and its fans share a similar bold persona, so working together is a natural fit. This is an exciting milestone for us to partner with such a renowned organization and introduce our new shaving system to fans, players and professionals alike.”