Specialty coffee roaster Tiki Tonga have been appointed as the Official Coffee Partner of the Tour of Britain and Women’s Tour, Britain’s leading procycling events.
Cycling and coffee literally go ‘cup in hand’ and Tiki Tonga Coffee specialises in producing the best coffee for active people. A mixture of performance and social blends, expertly crafted, it aims to be the fuel for all athlete’s superpowers, ‘packing the winning punch’ right there.
Tiki Tonga’s specific aim is to utilise the benefits of caffeine for active sportspeople. With the numerous trends and fads in dietary advice, one thing we do know, is coffee is completely natural, no additives, free from the preservatives and sugary contents of most energy drinks.
Coffee is well known for its health benefits, for instance, did you know that a 75mg serving of caffeine is associated with increased attention and alertness? This equates to just one cup of Tiki Tonga coffee.
Brad Barritt, co-founder of Tiki Tonga Coffee, said: “We are delighted to be taking Tiki Tonga on tour again as it visits some of the most interesting places the length and breadth of the UK. The race will give us the opportunity to meet some of our customers after such a challenging year, and also to find new faces to meet and greet. We look forward to some great rides, plus coffee and conversation long the way.”
Miles Rose, Tour of Britain and Women’s Tour commercial director, added: “I love Tiki Tonga’s range of coffees for all occasions. Coffee and cycling go hand in hand; Tiki Tonga were founded by athletes to not only enjoy coffee, but to also bring people together. I trust our cycling community will enjoy the benefits of this partnership, either at our events or through some of the special promotions we will develop together.”
Tiki Tonga will be available for hospitality guests at both prestigious events in September and October 2021, while also engaging with fans at the Tour of Britain and Women’s Tour stage finishes, where they will have a retail presence in the Tour Village