The PGA TOUR and European Tour have unveiled new details around their Strategic Alliance, with the PGA TOUR also releasing its 2021-22 PGA TOUR Season schedule.
The landmark agreement, announced in November 2020, further enhances and connects the ecosystem of men’s professional golf through a number of areas, including global scheduling, prize funds and playing opportunities for the respective memberships.
In terms of scheduling, the most significant piece of collaboration is the fact that three tournaments will be co-sanctioned in 2022 and therefore count on both the PGA TOUR’s FedExCup and the European Tour’s Race to Dubai next season: the Barbasol Championship; the Barracuda Championship; and the Genesis Scottish Open.
The latter event also has a new title sponsor in Genesis, the luxury automotive brand from South Korea, who will now title sponsor two tournaments on the PGA TOUR, with the Genesis Scottish Open joining The Genesis Invitational, which Genesis has titled since 2017; The Genesis Invitational will once again be played at The Riviera Country Club next year (February 14-20).
The Genesis Scottish Open (July 4-10), which is part of the European Tour’s Rolex Series, retains its place in golf’s global calendar the week ahead of The Open Championship (July 11-17), a date confirmed through to 2025. The player field will be a split between members of both Tours.
The tournament will also benefit from the continued commitment of the Scottish Government, managed by Visit Scotland – the agreement also running through 2025.
“We are delighted to welcome Genesis as a title sponsor of a European Tour event for the first time,” said European Tour Chief Executive Keith Pelley. “Genesis has a strong history of sponsorship on the PGA TOUR through The Genesis Invitational, and their commitment to the Scottish Open will further enhance one of our premier events of the season.”
Although it will be on the PGA TOUR’s official schedule for the first time, the Genesis Scottish Open has a rich history on the European Tour, appearing in the Tour’s first two official seasons (1972 and 1973) and as part of the Tour’s International Schedule since 1986. It has also been part of the Rolex Series – the European Tour’s premium series of events – since the Series’ inception in 2017.
“Adding an existing, strong title sponsor in Genesis to our Strategic Alliance in the form of the Genesis Scottish Open – to be sanctioned by both Tours – is a significant step for the global game,” said PGA TOUR Commissioner Jay Monahan. “Coupled with their support of The Genesis Invitational at Riviera, we’re incredibly proud to forge a deeper relationship with this premier brand across the global game.”
Genesis will take over the title sponsorship of the event from abrdn, who are exploring ways for the decade-long partnership with the European Tour to continue moving forward. The venue for the 2022 Genesis Scottish Open will be confirmed at a later date.
“We are extremely excited to become title sponsor of the Scottish Open at this historic moment, as the PGA TOUR and European Tour announce details on their Strategic Alliance,” said Jay Chang, Global head of Genesis. “Genesis and golf share a culture centered on respect, mutual admiration and innovation. We will continue to strengthen our partnership with both Tours to deliver this spirit to golfers, communities and individuals around the world through successful tournaments.”
Paul Bush, Director of Events at VisitScotland, said, “We are thrilled the European Tour and PGA TOUR have identified the Genesis Scottish Open to further develop their Strategic Alliance, and there is no more fitting stage than Scotland, the Home of Golf, on which to embark on such a historic journey.”