Leicester City Football Club has confirmed Parimatch as its new official First Team Training Wear Partner and Betting Partner ahead of the 2020/21 Premier League campaign. Parimatch, an international betting and technology company based in Cyprus, will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all […]
Wimbledon signs Sipsmith as first official gin partner
Sipsmith has been chosen to Become First Official Gin Partner of The Championships Credited with pioneering the craft gin boom, Sipsmith was founded on an uncompromising pursuit of quality and craftmanship. Fairfax Hall, Sipsmith Co-Founder, says of the partnership: “It is a genuine honour to become one of Wimbledon’s exclusive partners. We have a shared […]
Rugby League World Cup 2021 launches online shop with a marketing campaign
Rugby League World Cup 2021 (RLWC2021) has launched its official online shop via a new ‘This is Real’ marketing campaign, which sees the first range of merchandise products available for fans. The campaign puts rugby league fans at the centre of the tournament, using real supporters and players from across the game, including representatives from […]
Sheffield United strikes 3-year deal with First Touch Games
Sheffield United have signed First Touch Games (FTG) as a global partner on an initial three year deal. FTG are an award-winning independent studio established in 2011, developing mobile sports games across digital download platforms. With over 850 million downloads of their games to date, and multiple number one spots throughout various app store charts, […]
NFL signs Postmates as official on-demand food delivery partner
The National Football League and Postmates, have entered into a multi-year sponsorship agreement making Postmates the first official on-demand food delivery partner of the NFL. Postmates is also an official sponsor of NFL premier events including the Super Bowl, Pro Bowl and Draft, to name a few. “People across the country aren’t just ready to […]
Fulham Football Club adds BetVictor as main team partner until 2022
Fulham Football Club has signed global gaming brand BetVictor as its new Main Team Partner, until summer 2022. The two-year deal will see the BetVictor logo displayed on the front of the playing shirts worn by the Club’s First Team and Women’s Team for the duration of the partnership. As well as presence on the […]
Cadbury adds Liverpool FC to its roster of Premier League clubs
Mondelēz International, owner of the chocolate brand Cadbury, has signed a global partnership making Cadbury the Official Chocolate Partner of Liverpool Football Club. In the first instance, Cadbury will support LFC Foundation’s Virtual Employability Programme (VEP). Launched during lockdown in May this year, the employability support service was created to help people across the Liverpool […]
Vitality strikes partnerships with Southampton FC, Leicester City FC and Leeds United
Health and life insurance brand Vitality has partnered with two football clubs – Southampton FC and Leeds United. With Saints, the partnership covers both the men’s and women’s game. Vitality will be working with the whole club to drive visibility of the women’s game and inspire more girls and women to try football, other sport […]
Chicago Cubs partners DraftKings to engage in developing a retail sportsbook
DraftKings and The Chicago Cubs have joined forces to make DraftKings, America’s top rated mobile sportsbook app, the Official Sports Betting and Daily Fantasy Partner of the storied MLB franchise. The multi-year deal includes a plan to pursue a first-of-its-kind sportsbook at the iconic Wrigley Field, with online access available in the surrounding Wrigleyville area. […]
Olympique Lyonnais women’s team names Mastercard as official shirt sponsor
Mastercard has extended commitment to the Olympique Lyonnais (OL) women’s team by becoming Official Shirt Sponsor for domestic games in the season starting September 2020. The company will also be using their Priceless platform to create memorable moments for fans in a time where typical fandom activities, like attending live games, are less likely. The […]