Leeds United agrees partnership with Electronic Arts

Leeds United teams up with creator of the EA SPORTS™ FIFA game series, Electronic Arts Inc. in a new partnership

After sixteen years out of the top-flight, Leeds United return to the Premier League with a new official club partner in EA SPORTS. The exciting new partnership will see the club and EA SPORTS working closely together to create fan forward content that sees the worlds of real and digital football merge.

Samantha Ebelthite, UK&I country manager at EA, said: “Leeds United is a club with huge football heritage and this is an opportunity for us to create a deeper connection with the club’s passionate fan base throughout the season. We know the successes they had last season and we’re excited to join and support them on their journey in the Premier League as an official club partner. We’re looking forward to working closely with Leeds United in the coming months to deliver ground-breaking solutions and fan experiences that bring fans closer to the action in a season like no other.”

Paul Bell, Executive Director at Leeds United commented “After 16 years outside the Premier League it’s great to finally be back in the top-flight again and competing with some of the biggest teams in World football. We are on an exciting journey and are delighted to be partnering with EA SPORTS and playing a bigger part in their world-renowned FIFA football game. We are also really looking forward to finally be leaving the Eastpoint Arena and returning to Elland Road.

The new Partnership will provide the Club with additional ways for the Club to engage with our existing fans and attract new audiences from around the World and deliver additional value to our other commercial partners.”

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