Extreme E, the new electric off-road motor racing championship has named Neat Burger as the Official Plant-based Partner to the purpose driven sporting series. Neat Burger is the world’s first plant-based sustainable burger chain and is backed by six-time FIA Formula One World Champion, Lewis Hamilton, in collaboration with hospitality organisation, The Cream Group, and […]
Electric Scooter Championship strikes technology partnership with Williams Advanced Engineering
The Electric Scooter Championship (eSC) has announced that Williams Advanced Engineering (WAE) will develop and supply the series’ first eSkootr model. The deal will see the British technology and engineering services business – which originated from the renowned F1 constructor Williams – exclusively developing and supplying the eSkootr chassis, battery system and powertrain for the […]
NASCAR and BetMGM announce multi-year sports betting partnership
NASCAR and BetMGM, a market-leading sports betting and iGaming platform have signed a multi-year sports betting partnership. As an Authorized Gaming Operator of NASCAR, BetMGM will collaborate with NASCAR to create and promote engaging sports betting experiences, including introducing in-race betting options, for racing fans across the United States. “Partnering with a best-in-class operator like […]
FC Zenit signs Iqoniq as official fan engagement partner until 2023
FC Zenit Saint Petersburg has signed a multi-year partnership with new fan engagement platform, IQONIQ. IQONIQ will be the Official and Exclusive Fan Engagement Platform of FC Zenit through 2023. The partnership signifies the Club’s commitment to utilizing new digital trends to enhance its relationship with its fans. The IQONIQ logo will also be featured […]
Mastercard unveils #PricelessWave campaign with the aim to elevate fan experience
Mastercard has leveraged the ongoing ‘heat wave’ in the UK to launch a #PricelessWave campaign which aims to create a new and unforgettable experience, that connects football fans and players, to support their teams whilst watching the games from home. For the first time, the quarters, semis and Final of the UEFA Champions league will […]
Scottish Rugby strikes travel partnership with Clarity Sports
Clarity Sports and their supporter travel provider, Sportsbreaks.com, have announced a partnership with Scottish Rugby, becoming the official Team, Business and Supporter Travel Partner. The partnerships will see Clarity Sports provide team and business travel, while Sportbreaks.com will handle supporter away travel and match break packages – which include tickets and accommodation – for all BT Murrayfield matches up to the end of the 2023 Guinness Six Nations. Sportsbreaks.com is the new name in […]
Coca-Cola inks deal with Lille and PSV to strengthen presence in northern France
Global beverage company Coca-Cola will become the official supplier drink of French Ligue 1 outfit Lille OSC and Dutch Eredivisie club PSV Eindhoven. As part of the partnership, Coca-Cola will become the exclusive supplier of drinks and colas at the club’s Pierre Mauroy Stadium for three years from 2020-21 to 2022-23. Coca-Cola said it aims […]
Paris Saint-Germain strikes global partnership with Hisense
Football club Paris Saint-Germain has named consumer electronics and home appliances company, Hisense as their latest global sponsor in a multi-year partnership. This new partnership will highlight Hisense’s mission to enhance the viewing experience for football fans around the world and will see them working alongside the club to showcase their range of products. With […]
Amazon, BYJU’s, Dream 11 in the run to replace VIVO as IPL’s title sponsor
As VIVO withdrew INR 440 crore worth sponsorship from the Indian Premier League (IPL) Season 13, brands like Amazon, Unacademy , BYJU’s, Dream11 and MyCircle11 are pitching to replace it. Due to Covid-19, BCCI has decided to hold the IPL in UAE but is faced with the challenge to replace VIVO. As per a report […]
World Bowling and StriveCloud partner to launch a D2C app to engage fans globally
World Bowling and StriveCloud, the leading Belgian gamification technology company, have signed a three year partnership to launch a direct to consumer (D2C) app that will unite millions of elite athletes, participants and fans with vibrant competitions and immersive viewing experiences. This partnership is another step towards the objective of creating an innovative and immersive […]