Birmingham 2022 and CGF Partnerships (CGFP) have appointed world-leading sports broadcast production company Sunset+Vine as Host Broadcaster, responsible for delivering coverage of the Commonwealth Games to a global audience of more than 1.5 billion. The contract, which includes the option to extend coverage to the 2026 and 2030 editions of the Games, was awarded to […]
RLWC2021 CEO Jon Dutton on overcoming Covid-19 challenges to ensure a successful tournament, brands association & social impact
Rugby League World Cup 2021 ( #RLWC2021) is the first major international sporting event to introduce a Mental Fitness Charter to make a real impact with people both inside and outside of rugby league, and help to set a precedent for how sporting events can make real change within the communities where they operate. The […]
Real Madrid partners KOK Sports to develop unique content
Real Madrid and KOK Sports have signed an agreement that will see the Asian firm become the new official regional sponsor for the betting sector in Asia from the 2020/21 season. The partnership between Real Madrid and KOK Sports, a leader in the entertainment industry, will run for the next three seasons (2020/21, 2021/22 and […]
Ceará names EstadiumBet as the new master sponsor until 2021
Brazilian club Ceará has partnered with EstadiumBet, an online betting platform until December 2021. As part of the partnership, it will stamp its brand on the master space of game, training, travel uniforms, as well as inserts on the backdrop of collective interviews and field signs. President Robinson de Castro said: “Even in a time […]
Odisha FC ex-CEO Ashish Shah: “More investments will be made towards safety & digital technologies to make the experience seamless for all”
The Playknox spoke with Ashish Shah, ex-CEO Odisha FC and founder of sports consulting firm Dynamic Sports about his tenure at the club, challenges being faced by the Indian sporting realm amidst Covid-19 among other things. How difficult do you reckon the recovery will be for sports businesses in India from Covid-19? Next 6 […]
Indian swimmer Anshul Kothari: “Media should broadcast national and international swimming events on TV or Apps to increase popularity of the sport”
Anshul Kothari is one of India’s most accomplished swimmer having represented India at Commonwealth Games 2010, Asian Games 2010, Asian Games 2014 and Asian Games 2018. In 2010, he became the first swimmer from Gujarat to have represented India at the Commonwealth Games and Asian Games. He has taken part in 32 National Championships. […]
Olympian Manika Batra: “More brands should sponsor TT players as the sport is fast & exciting”
Manika Batra is the most exciting young talent in not just the Indian Table Tennis fraternity but globally as well. Batra led the Indian women’s team to a gold medal win in the final against four-time gold medalists and defending champions Singapore at the 2018 Commonwealth Games in Gold Coast, Australia. In an exclusive interview, […]
Everton signs club-record kit deal with Hummel
Everton Football Club has agreed a Club-record technical partnership with sportswear brand Hummel. The three-year agreement will see Hummel manufacture and supply Everton with bespoke playing, training and travel wear ahead of the 2020/21 season. As technical partner, Hummel will kit out the Men’s, Women’s and Academy squads as well as the Club’s coaching and […]