FC Zenit Saint Petersburg has signed a multi-year partnership with new fan engagement platform, IQONIQ.
IQONIQ will be the Official and Exclusive Fan Engagement Platform of FC Zenit through 2023. The partnership signifies the Club’s commitment to utilizing new digital trends to enhance its relationship with its fans. The IQONIQ logo will also be featured on the top back of the FC Zenit jersey during the term of the partnership.
FC Zenit is currently the 2018-2019 and 2019-2020 Champion of the Russian Premier League and is one of the most decorated football clubs in Russia. In addition, FC Zenit is the only Russian football club to have won all the titles of both the Soviet and Russian premier leagues as well as trophies from the UEFA Cup and UEFA Super Cup.
IQONIQ is a new fan engagement platform that exclusively targets the sports and entertainment world. By combining all the modern-day features of fandom into a single platform, IQONIQ provides fans with a unique fan club which offers more personal, more rewarding and more purposeful experiences and engagements with their favourite star individuals and organizations.
With IQONIQ, FC Zenit fans will have access to a breadth of features including but not limited to exclusive and aggregated content, loyalty program, customized footage, in-app games, merchandise and ticket offers, the opportunity to win a range of exclusive prizes and much more. FC Zenit is the first club in Russia to partner with the European-based company, following similar partnership agreements with Olympique de Marseille, AS Monaco, North Carolina FC, Euroleague Basketball, Drone Champions League, European Handball Federation, and McLaren F1 Team.
Alexander Medvedev, General Director of FC Zenit, said, “We are happy to announce the beginning of our multi-year partnership with the new digital platform IQONIQ. I am sure this partnership will be effective and beneficial for both parties. The role of modern technologies cannot be overemphasized – our life is moving forward the virtual world, all of our activities are going hand in hand with smartphones, tablets, laptops and other gadgets. Zenit has to be a leader, not only on the football field, but also in the fan engagement area, and we are trying to use every possibility to increase our fan-base. Cooperation with IQONIQ is one of these possibilities, as it is a brand-new ambitious project, which has such partners such as EuroLeague Basketball, a Formula-1 team and several European football clubs”.
Kazim Atilla, CEO of IQONIQ, added, “We are very happy to partner with Zenit Football Club. Our mission is to provide innovative new solutions to further and deepen fan engagement, and partnering with such a fan-focused club provides our ideal first touchpoint in Russia as we continue our global expansion. At IQONIQ, we are focused on changing the game for fan engagement, offering a range of services for fans that have never been seen before in one place, and we are looking forward to offering Zenit’s growing fan base unique opportunities to get more personal, more rewarding and more purposeful with their club than ever before”.