CANAL+ has become the official French language broadcaster of the Bundesliga in sub-Saharan Africa. Bundesliga International GmbH has agreed a three-year deal with CANAL+ to broadcast matches of the Bundesliga and Bundesliga 2 as well as the German Supercup. From the start of the 2020-21 season and for the next three seasons, subscribers in sub-Saharan […]
Channel 4 secures the UK rights to broadcast the Paris 2024 Paralympic Games
With exactly four years to go until the Opening Ceremony, Channel 4 has been awarded the UK television rights to the Paris 2024 Paralympic Games. The deal with Channel 4 includes multi-platform broadcast rights within the UK and will see the broadcaster build on its acclaimed coverage of London 2012 and Rio 2016 which broke […]
Manchester City signs regional partnership with Laybuy
Manchester City and Laybuy have signed a new multi-year regional partnership that will see the payment provider become the Official Buy Now, Pay Later Partner for Manchester City in the UK, Australia and New Zealand. Laybuy’s innovative approach provides simple and transparent solutions which help consumers and businesses transact safely and securely to spread costs […]
Tissot named as title sponsor of the Gran Premio dell’Emilia Romagna e della Riviera di Rimini
TISSOT will be the title sponsor of the second Grand Prix to be held at Misano World Circuit Marco Simoncelli in 2020. The event is set to take place from the 18th to the 20th of September and will be named the Gran Premio TISSOT dell’Emilia Romagna e della Riviera di Rimini. Founded in 1853, […]
McLaren Racing to practice hygiene with Lifebuoy
McLaren Racing has signed Unilever’s Lifebuoy as Official Hygiene Supplier for the remainder of the 2020 Formula 1 season as part of McLaren’s partnership with the global consumer goods company. Hand hygiene is a crucial element of personal health, especially during the ongoing coronavirus pandemic. Lifebuoy, the world’s number one selling hygiene soap brand[1] will […]
Dignitas unveils _FE initiative to support female esports players
The Philadelphia 76ers NBA basketball team owned esports team Dignitas is launching an initiative for championing opportunities and education for females in gaming. Dubbed _FE, the initiative means that Dignitas will support female esports players with educational, social, and competitive resources, whether they are in beginner, amateur, or professional roles. _FE is a reference to […]
ONE Championship agrees content partnership with Kaskus to engage Indonesian fans
Singapore-based martial arts organization ONE Championship has announced its partnership with Kaskus, the largest online community and forum in Indonesia. ONE and Kaskus are set to collaborate on a wide variety of content initiatives, to further develop the Indonesian martial arts ecosystem, and bring Indonesian ONE Championship stars closer to the fans. “Indonesian sports fans […]
Crystal Palace extends agreement with Utilita Energy
Crystal Palace Football Club have extended their agreement with Utilita Energy with the Academy for the 2020/21 season. The deal will see one of Britain’s fastest growing independent energy suppliers remain as shirt sponsor of all junior and Academy kits. Utilita enter their fourth year as shirt sponsor of Crystal Palace Women, continuing their support […]
Leeds United ropes in JD as official sleeves sponsor
Leeds United have entered into a partnership agreement with leading sports fashion retailer JD. The new agreement will see JD become our official sleeve sponsor for the 2020/21 Premier League campaign. Anticipation continues to build as the Whites prepare to return to top-flight football for the first time in 16-years and this new partnership with […]
Pepsi strengthens its sports portfolio with UEFA Women’s partnership
Ahead of the UEFA Women’s Champions League final on August 30th, PepsiCo has announced its multi-year premier partnership with UEFA Women’s football, further strengthening its presence across the elite football landscape. PepsiCo’s UEFA Women’s football partnership will sit alongside its current multi-year sponsorship of the Men’s UEFA Champions League. “PepsiCo is proud to unify and […]