The Football Association [The FA] has unveiled a new look for the Emirates FA Cup, the world’s oldest domestic cup competition. The new Emirates FA Cup brand is designed to celebrate the competition’s rich heritage and tradition with a fresh and premium look to be implemented across digital, print, physical and broadcast. The rebrand, which […]
Bears launch new Edgbaston app ahead of Blast campaign
Edgbaston Stadium has launched a brand new mobile app to make it even easier to follow the Bears from home on tablet and smartphones. Available to download for free on iOS and Android, the new Edgbaston app makes it even easier for fans to follow the Bears Vitality Blast fortunes through a new match day […]
Squawka co-founder & HalfSpace CEO Sanjit Atwal: “Growth across gambling-restricted markets will be one of the trends over the coming years”
Sanjit Atwal started his career in advertising at IPC Meda followed by senior positions in digital, technology and social media companies (covering start-ups, SMB’s & corporate) and eventually went on to become the co-founder and CEO of Squawka. His latest venture is Halfspace – a new category of sports & entertainment marketing agency. The Playknox […]
FIFA Foundation and UPL sign MoU to promote education through football
The FIFA Foundation and UPL Ltd. have signed a new collaboration agreement that will see the two organisations join forces to promote and raise awareness about sustainable development in agriculture and education in society through football. As part of the new memorandum of understanding (MoU), the FIFA Foundation and UPL will work together to use […]
McLaren Racing drives away with Miroy Steel partnership
McLaren Racing has agreed a multi-year Formula 1 partnership with Miory Steel, the leading producer of electrolytic tinning and cold-rolled sheet in Belarus. The partnership aims to raise awareness of Miory Steel on a global level to support the growth of the young brand. Miory Steel’s mission to produce competitive and best in-class tinplate for […]
Paralympics GB partners Papa John’s ahead of Tokyo 2020
Papa John’s has announced that it will become a partner of ParalympicsGB, as the team prepares for the rescheduled Paralympic games next summer in Tokyo. With the partnership lasting until the end of 2021, the brand will lend its support by fundraising and joining three incredible athlete ambassadors, David Weir, Alfie Hewett and Alice Tai […]
Southampton FC taps Sportsbet.io as the club’s main partner
Southampton Football Club has signed a one-year contract with Sportsbet.io to become the new Main Club Partner and front-of-shirt sponsor for the 2020/21 season. Sportsbet.io, a sportsbook of the Coingaming Group, are a leading cryptocurrency-based sports betting platform, who pride themselves on an innovative approach to providing a unique service to their customers, both in […]
AS Monaco signs eToro as official eSports partner until 2022
AS Monaco has signed eToro, the global investment platform as a partner until 2022. As part of this partnership, eToro will be displayed on the left sleeve of the AS Monaco Esports jersey. Internationally oriented, like AS Monaco, the platform now has more than 14 million users worldwide. This partnership, its first with a Ligue […]
Fanatics partners Rebel to expand licensed sports merchandise in Australia
Fanatics, the global leader in licensed sports merchandise has teamed up with Rebel, Australia’s leading retailer of sporting equipment, apparel and footwear and signed an innovative new deal that will provide sports fans across Australia with access to the most comprehensive range of licensed sports merchandise available anywhere in the country. Australian sport fans are […]
Riot Games signs Spotify as official audio streaming partner
Riot Games has agreed a new multi-year partnership with Spotify, making the music platform as the official audio streaming partner for LoL Esports global events: the World Championship, Mid-Season Invitational, and All-Star Event. Ahead of this year’s World Championship set to begin September 25, with the partnership Riot aims to create a unique and seamless […]