AS Monaco has signed eToro, the global investment platform as a partner until 2022.
As part of this partnership, eToro will be displayed on the left sleeve of the AS Monaco Esports jersey.
Internationally oriented, like AS Monaco, the platform now has more than 14 million users worldwide. This partnership, its first with a Ligue 1 club, underlines eToro’s willingness to go further in its already well-developed sports sponsorship strategy in the UK where the company is already a partner of several Premier League clubs. It’s a strategy that also highlights a clear desire to innovate and open up to other disciplines, since eToro will now be featured on the left sleeve of the AS Monaco Esports jersey.
Competitiveness, dynamism and a culture of innovation are all values that characterize and unite the two entities. This association also illustrates eToro’s deep interest in the world of sport and of high-level athletes and confirms AS Monaco’s desire to continue to surround itself with partners of an international scope in the biggest variety of fields.
Oleg Petrov, Vice President and CEO of AS Monaco said: “We are delighted to welcome eToro to the Rouge et Blanc family. Like AS Monaco, eToro is a dynamic company whose ambition is to discover new horizons and to pursue its development, particularly in Esport and internationally. AS Monaco is resolutely focused on innovation and technology and as such, we are happy to partner with eToro, which has placed these values at the heart of its business.”
Valérie Kalifa, Marketing Director, eToro France said: “We are proud to sign this partnership with AS Monaco, one of the most prestigious and iconic clubs in French football, which has a large number of fans within our community of investors. Through this partnership, we are also looking forward to being able to introduce our business to a new audience of football fans in France. We share AS Monaco’s values of respect, hard work, and team spirit and we send them our best wishes for the season to come.”
