European Cricket Network (ECN) has partnered with Indian fantasy game platform Dream 11.
As part of the partnership, Dream 11 will become the ‘Official Fantasy Game’ for the European Cricket Series (ECS) and European Cricket League (ECL) tournaments. Apart from being the ‘Official Fantasy Game’, Dream11 will also be the ‘Title Sponsor’ for all the ECS matches. This partnership further strengthens Dream11’s association with the successful inaugural edition of the European Cricket League (ECL) which was played at the prestigious La Manga Club in Spain last year.
Daniel Weston, Founder of the ECL said: “The concept for the Dream11 European Cricket Series emerged after the success of the first edition of the European Cricket League last summer. The European Cricket League remains as the ‘Champions League of European Cricket’ and the new Dream11 European Cricket Series will ignite domestic European Cricket. I greatly appreciate the efforts and innovative thinking from Dream11 to make the partnership a reality. They understand our vision to develop domestic cricket in Europe as fast as possible so that we can reach our long term goal of making cricket the number one summer team sport in Europe.”
Dream11 spokesperson said: “Cricket in Europe is currently played in small pockets with a limited set of audience. After the inaugural edition of ECL, we saw great uptake in the format, especially within Dream11 users and realized that European Cricket has a great potential to grow and eventually compete at the international level. We are happy to deepen our partnership with ECN and work towards building European cricket.”
