The Indian Olympic Association (IOA) has signed cinema multiplex giant INOX as Team India’s official sponsors at the Tokyo Olympics 2021. Apart from sponsoring the Indian contingent at the Tokyo Olympics next year, the INOX Group will further launch a campaign to promote the spirit of ‘Ek India Team India’ (One India, Team India) through […]
John Legend joins Headspace as chief music officer
Headspace, a global leader in meditation and mindfulness has appointed award-winning singer and songwriter John Legend as its first-ever Chief Music Officer (CMO). Legend will work closely with Headspace Studios, Headspace’s new multi-platform studio creating and distributing mindful living content, to harness the power of music to enhance members’ mindfulness journeys. The collaboration kicks-off today […]
Extreme E signs Lewis Hamilton-backed Neat Burger as Official Plant-based partner
Extreme E, the new electric off-road motor racing championship has named Neat Burger as the Official Plant-based Partner to the purpose driven sporting series. Neat Burger is the world’s first plant-based sustainable burger chain and is backed by six-time FIA Formula One World Champion, Lewis Hamilton, in collaboration with hospitality organisation, The Cream Group, and […]
ELEVEN SPORTS Portugal extends LaLiga partnership until 2023
ELEVEN SPORTS Portugal has extended its partnership with LaLiga Santander for the next three seasons. ELEVEN subscribers in Portugal will continue to enjoy all the best LIVE action from Spain’s top tier – from all the El Clasicos to following the progress of Portuguese stars João Félix, Francisco Trincão, Nelson Semedo, William Carvalho, Hernani, Ruben […]
Guild Esports appoints MediaCom S&E to support global partnerships strategy
Guild Esports (Guild), the global esports business has appointed MediaCom Sport & Entertainment (MediaCom S&E) as the Company’s first consultancy delivering Guild’s commercial partnerships strategy. Guild’s appointment of the esports division of MediaCom, one of the world’s leading media agencies, will support the Company across all aspects of its commercial proposition, development, and global go-to-market […]
BT Sport to provide wall-to-wall coverage of Gallagher Premiership Rugby return
Gallagher Premiership Rugby and BT Sport have reached an agreement as part of which BT Sport will show every game which is played behind closed doors live as part of the much-anticipated resumption of the 2019-20 season. And the action gets under way on Friday night when Harlequins and Sale Sharks kick off Round 14 […]
Sky Sports Racing extends exclusive Ascot Pay TV Rights until 2024
Ascot Racecourse and At The Races have announced that they have agreed to extend their partnership on domestic pay TV and digital platforms. The new agreement covering non-terrestrial television in the UK & Ireland will see Sky Sports Racing broadcast live coverage from all of Ascot’s 25 annual fixtures until at least 2024. At The […]
Borussia Dortmund’s APAC Managing Director on the club’s virtual tour, digitalisation & ‘Kick it Out’ partnership
Bundesliga giants Borussia Dortmund’s plans to tour China and other countries in South East Asia with the senior team before the start of the 2020-21 and to send a legends team to India have all been put on hold due to COVID-19. However, the club has come up with a virtual pre-season tour of Asia […]
Electric Scooter Championship strikes technology partnership with Williams Advanced Engineering
The Electric Scooter Championship (eSC) has announced that Williams Advanced Engineering (WAE) will develop and supply the series’ first eSkootr model. The deal will see the British technology and engineering services business – which originated from the renowned F1 constructor Williams – exclusively developing and supplying the eSkootr chassis, battery system and powertrain for the […]
Manchester City names Cadbury as official snacking partner
Mondelēz International, owner of Cadbury, has signed a partnership with Manchester City Football Club, making it the Club’s official snacking partner. The focus of the collaboration will initially celebrate worthy causes, individuals and businesses who have gone above and beyond during the COVID-19 pandemic to help those around them and deserve recognition. This emphasis reflects […]