CANAL+ becomes the official French language broadcaster of the Bundesliga in sub-Saharan Africa

CANAL+ has become the official French language broadcaster of the Bundesliga in sub-Saharan Africa. Bundesliga International GmbH has agreed a three-year deal with CANAL+ to broadcast matches of the Bundesliga and Bundesliga 2 as well as the German Supercup. From the start of the 2020-21 season and for the next three seasons, subscribers in sub-Saharan […]

Manchester City signs regional partnership with Laybuy

Manchester City and Laybuy have signed a new multi-year regional partnership that will see the payment provider become the Official Buy Now, Pay Later Partner for Manchester City in the UK, Australia and New Zealand. Laybuy’s innovative approach provides simple and transparent solutions which help consumers and businesses transact safely and securely to spread costs […]

McLaren Racing to practice hygiene with Lifebuoy

McLaren Racing has signed Unilever’s Lifebuoy as Official Hygiene Supplier for the remainder of the 2020 Formula 1 season as part of McLaren’s partnership with the global consumer goods company. Hand hygiene is a crucial element of personal health, especially during the ongoing coronavirus pandemic. Lifebuoy, the world’s number one selling hygiene soap brand[1] will […]

Dignitas unveils _FE initiative to support female esports players

The Philadelphia 76ers NBA basketball team owned esports team Dignitas is launching an initiative for championing opportunities and education for females in gaming. Dubbed _FE, the initiative means that Dignitas will support female esports players with educational, social, and competitive resources, whether they are in beginner, amateur, or professional roles. _FE is a reference to […]

ONE Championship agrees content partnership with Kaskus to engage Indonesian fans

Singapore-based martial arts organization ONE Championship has announced its partnership with Kaskus, the largest online community and forum in Indonesia. ONE and Kaskus are set to collaborate on a wide variety of content initiatives, to further develop the Indonesian martial arts ecosystem, and bring Indonesian ONE Championship stars closer to the fans. “Indonesian sports fans […]

Crystal Palace extends agreement with Utilita Energy

Crystal Palace Football Club have extended their agreement with Utilita Energy with the Academy for the 2020/21 season. The deal will see one of Britain’s fastest growing independent energy suppliers remain as shirt sponsor of all junior and Academy kits. Utilita enter their fourth year as shirt sponsor of Crystal Palace Women, continuing their support […]

Pepsi strengthens its sports portfolio with UEFA Women’s partnership

Ahead of the UEFA Women’s Champions League final on August 30th, PepsiCo has announced its multi-year premier partnership with UEFA Women’s football, further strengthening its presence across the elite football landscape. PepsiCo’s UEFA Women’s football partnership will sit alongside its current multi-year sponsorship of the Men’s UEFA Champions League. “PepsiCo is proud to unify and […]

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