Italian bank Banco BPM and AC Milan have signed a historic partnership, committing the brand to AC Milan Women front of shirt sponsorship on a multi-year deal. The brand’s commitment to women’s football was evident in September 2019, when Banco BPM kick-started the women’s season at their Milan headquarters. This partnership renewal is a strong […]
Paris Saint-Germain strikes global partnership with Hisense
Football club Paris Saint-Germain has named consumer electronics and home appliances company, Hisense as their latest global sponsor in a multi-year partnership. This new partnership will highlight Hisense’s mission to enhance the viewing experience for football fans around the world and will see them working alongside the club to showcase their range of products. With […]
ONE Championship CCO on Microsoft partnership, eSports and social media engagement
Singapore-based martial arts organization ONE Championship, with it’s core focus on revolutionizing the Mixed Martial Arts industry in Asia has been aggressively expanding its brand. It recently broke into the Top 10 Most Engaging Sport Profiles on Facebook Worldwide, according to figures released by Socialbakers. The Playknox spoke with Hari Vijayarajan, Chief Commercial Officer of […]
Zomato to grant 10 days ‘Menstruation Leave’ to female employees to combat the stigma around the issue
Food delivery brand Zomato has announced up to 10 days of “period leave” per year for its female employees, including transgender people as part of an effort to combat what it said was stigma around the issue. In an email to its employees, Zomato’s CEO Deepinder Goyal wrote:”There shouldn’t be any shame or stigma attached […]
Jane Fernandez to continue with FFA as its Head of Women’s World Cup 2023
Football Federation Australia (FFA) have confirmed that Jane Fernandez will continue with FFA as its Head of Women’s World Cup 2023. FFA CEO James Johnson said, “As General Manager of the FWWC Bid Jane did an exceptional job in managing a technically superb bid that helped to secure co-hosting rights to the tournament and we […]
Stephen Curry becomes owner of water brand Oxigen
Water brand OXIGEN has named basketball player Stephen Curry as one of its owner. Stephen Curry is already an investor, Board Advisor, and the global face of the brand. OXIGEN is bottled in 100% recycled plastic and is actively supporting frontline workers and first responders. “I’m constantly searching to do things the right way, on […]
Notts County FC signs Age UK Notts as its official charity partner
Notts County FC has signed Age UK Notts as its official charity partner for the 2020-21 season. The club and Age UK formed a wonderful partnership earlier this year following the launch of our hugely successful Crowdfunder campaign which raised £2,500 for a charity that provides services to older people from all communities and backgrounds. […]
Nike partners Time to Vote to increase voter participation
Nike has joined hands with Time to Vote, a nonpartisan effort to increase voter participation in U.S. elections. NIKE, Inc. encourages all eligible U.S. employees to register to vote and is committed to ensuring every employee registered to vote has the access, opportunity and time where needed to cast their ballot. “At NIKE, Inc., we […]
Saracens Rugby Club to maintain club’s hygiene with Rentokil Initial
Saracens Rugby Club has teamed up with Rentokil Initial to help deep clean Allianz Park ahead of the resumption of the Gallagher Premiership campaign. Rugby is set to return on August 15, with Saracens’ first home game against London rivals Harlequins set for August 22. Rentokil Initial will be providing a combination of bespoke disinfection […]
Williams Racing signs Umbro UK as official kit supplier
Williams Racing has named Umbro UK as its Official Technical Kit Supplier from the start of the 2021 season. This announcement comes ahead of the 70th Anniversary Grand Prix at Silverstone this weekend. Silverstone is a track familiar to Umbro, having been with the team for the 1987 British Grand Prix which saw Nigel Mansell […]