Tennis champion and entrepreneur Maria Sharapova has made an investment in tech wellness brand Therabody, formerly known as Theragun while joining Therabody as a strategic advisor. In addition to this capital investment, Sharapova will play an instrumental role in supporting the company’s global growth strategy as a member of its Advisory Board. “Throughout my career, […]
NASCAR and BetMGM announce multi-year sports betting partnership
NASCAR and BetMGM, a market-leading sports betting and iGaming platform have signed a multi-year sports betting partnership. As an Authorized Gaming Operator of NASCAR, BetMGM will collaborate with NASCAR to create and promote engaging sports betting experiences, including introducing in-race betting options, for racing fans across the United States. “Partnering with a best-in-class operator like […]
FC Zenit signs Iqoniq as official fan engagement partner until 2023
FC Zenit Saint Petersburg has signed a multi-year partnership with new fan engagement platform, IQONIQ. IQONIQ will be the Official and Exclusive Fan Engagement Platform of FC Zenit through 2023. The partnership signifies the Club’s commitment to utilizing new digital trends to enhance its relationship with its fans. The IQONIQ logo will also be featured […]
Mastercard unveils #PricelessWave campaign with the aim to elevate fan experience
Mastercard has leveraged the ongoing ‘heat wave’ in the UK to launch a #PricelessWave campaign which aims to create a new and unforgettable experience, that connects football fans and players, to support their teams whilst watching the games from home. For the first time, the quarters, semis and Final of the UEFA Champions league will […]
Formula E to be broadcasted by German free-to-air television ProSiebenSat.1
From Season 7 which starts in January 2021, the ABB FIA Formula E World Championship will become the only major international motorsport on free-to-air television in Germany, with ProSiebenSat.1 airing all races live as part of new long-term partnership. The “ran”-racing-crew of SAT.1 will be on the ground at races bringing fans all the latest […]
Scottish Rugby strikes travel partnership with Clarity Sports
Clarity Sports and their supporter travel provider, Sportsbreaks.com, have announced a partnership with Scottish Rugby, becoming the official Team, Business and Supporter Travel Partner. The partnerships will see Clarity Sports provide team and business travel, while Sportbreaks.com will handle supporter away travel and match break packages – which include tickets and accommodation – for all BT Murrayfield matches up to the end of the 2023 Guinness Six Nations. Sportsbreaks.com is the new name in […]
Activision Blizzard names former MLB COO Tony Petitti as president of sports and entertainment
Activision Blizzard has announced the appointment of Major League Baseball’s Tony Petitti as President of Sports and Entertainment effective August 17, 2020. In his new role, reporting to Activision Blizzard CEO Bobby Kotick, Petitti will oversee esports, consumer products, and film and television. “His success in media and as Deputy Commissioner and Chief Operating Officer […]
BCCI issues ‘EOI’ for IPL Title Sponsorship Rights for 2020
BCCI has issued ‘EOI’ for IPL Title Sponsorship Rights for 2020. Invitation for Expressions of Interest (“IEOI”) for IPL Title Sponsorship Rights for 2020 1. The Board of Control for Cricket in India (“BCCI”) invites third parties to express their interest (“EOI”) in acquiring the title sponsorship rights (“Rights”) for the Indian Premier League 2020 […]
Victor Williams named as NBA Africa CEO
The National Basketball Association (NBA) has named Victor Williams CEO of NBA Africa, effective Aug. 17, 2020, it was announced by NBA Commissioner Adam Silver. Williams, an accomplished investment banking executive with extensive experience growing businesses across the U.S. and Africa, will be based in the league’s Johannesburg office and report to NBA Deputy Commissioner […]
Coca-Cola inks deal with Lille and PSV to strengthen presence in northern France
Global beverage company Coca-Cola will become the official supplier drink of French Ligue 1 outfit Lille OSC and Dutch Eredivisie club PSV Eindhoven. As part of the partnership, Coca-Cola will become the exclusive supplier of drinks and colas at the club’s Pierre Mauroy Stadium for three years from 2020-21 to 2022-23. Coca-Cola said it aims […]