Mondelēz International, owner of Cadbury, has signed a partnership with Manchester City Football Club, making it the Club’s official snacking partner.
The focus of the collaboration will initially celebrate worthy causes, individuals and businesses who have gone above and beyond during the COVID-19 pandemic to help those around them and deserve recognition. This emphasis reflects Manchester City and Cadbury’s shared values of creating deep, lasting relationships and assisting their local communities and those further afield.
In the first collaboration between the two brands, Cadbury will champion the Club’s Cityzens – City’s wide-reaching network of global supporters. ‘Cityzens’ from around the world will be given a platform to nominate the people, community initiatives or local businesses they’d like to recognise for their acts of kindness, generosity and support for those around them, over the course of the upcoming 2020/21 season.
Each month, Cadbury will work with Manchester City to award the ‘Cityzen of the Month’. Nominations will be made by registered Cityzens via City’s official website and mobile app, and then celebrated with fans and followers around the world across the Club’s digital platforms. This spotlight aims to give valuable visibility to the successful winner at a time when they need it most.
The winning entry will also receive 50 Manchester City squad branded Cadbury Dairy Milk bars to share with their friends, family or those who supported them throughout the pandemic.
Omar Berrada, Chief Operating Officer at Manchester City said: “This new partnership with Cadbury will truly have fans at the heart of it. We have been overwhelmed by the incredible efforts of City fans all over the world to support their communities in response to this pandemic and we are delighted that Cadbury will be helping us to celebrate these achievements.”
Samantha Greenwood, Global Brand Director at Cadbury added: “Every person and business, in every community, plays a vital role in our economic recovery. Manchester City’s fan base and the Cityzens network enables us to shine a light on the incredible work that these individuals and businesses have been doing, and we hope to boost the contribution each plays on our journey to recovery from the pandemic.”