Cadbury adds Liverpool FC to its roster of Premier League clubs

Mondelēz International, owner of the chocolate brand Cadbury, has signed a global partnership making Cadbury the Official Chocolate Partner of Liverpool Football Club. In the first instance, Cadbury will support LFC Foundation’s Virtual Employability Programme (VEP). Launched during lockdown in May this year, the employability support service was created to help people across the Liverpool […]

Cadbury’s Colin O’Toole on recent Premier League clubs partnerships, brand purpose and inclusiveness

Mondelēz International-owned chocolate brand Cadbury has recently partnered with six of the top Premier League clubs like Manchester United, Chelsea FC and Arsenal FC. The Playknox spoke with Colin O’Toole, the associate director of marketing of Cadbury about the strategy behind the partnerships, how Cadbury is ensuring diversity within the work place, Covid-19 challenges among […]

Manchester City names Cadbury as official snacking partner

Mondelēz International, owner of Cadbury, has signed a partnership with Manchester City Football Club, making it  the Club’s official snacking partner. The focus of the collaboration will initially celebrate worthy causes, individuals and businesses who have gone above and beyond during the COVID-19 pandemic to help those around them and deserve recognition. This emphasis reflects […]

Chelsea FC names Cadbury as global chocolate partner

Chelsea Football Club and Mondelēz International, owner of Cadbury, has announced a global partnership making Cadbury, the UK’s favourite chocolate brand the club’s official chocolate partner. Cadbury will be offering Chelsea fans unique access to their club throughout the relationship through a series of activities that fans can look out for over the coming months […]

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