McLaren Racing has agreed a multi-year Formula 1 partnership with Miory Steel, the leading producer of electrolytic tinning and cold-rolled sheet in Belarus.
The partnership aims to raise awareness of Miory Steel on a global level to support the growth of the young brand.
Miory Steel’s mission to produce competitive and best in-class tinplate for consumers primarily in Europe and CIS countries shows their ambition to perform at the highest level. Similar to McLaren Racing, competing at the peak of motorsport, agility and rigour are key factors to their success with 240,000 tonnes of tinplate being produced each year.
Starting from the Formula 1 Belgian Grand Prix, Miory Steel branding will feature on the nose of the MCL35 and the sleeves of the McLaren pit crew.
Zak Brown, CEO, McLaren Racing said: “We are delighted to announce our new partnership with Miory Steel and contribute to the growth of their brand and business using McLaren’s strong marketing platform. We look forward to starting the partnership this season highlighting the brand on a truly global stage, as we continue to progress forward as a team.”
Aliaksei Kavalionak, Chairman of the Board, Miory Steel said: “We are very excited about the upcoming partnership with McLaren Racing. We see our cooperation as long-term, innovative and mutually beneficial for all its participants. The partnership with the leading Formula 1 team is the first case in the history of sovereign Belarus. And this achievement allows us to look to the future with inspiration, to expect active team-work at all levels of the partnership and be confident that the development of our relationship will be harmonious. We are happy to move forward together with McLaren Racing, for new challenges, to new goals and at any speed, achieving bright victories.”