The NFL has approved four new International Home Marketing Areas (IHMA) with the Los Angeles Rams adding New Zealand as their fourth IHMA and the Philadelphia Eagles granted access to Australia, New Zealand, and Ghana — the first NFL club to enter a market in Africa.
The expanded program now includes 19 teams granted access to 30 International Home Marketing Areas across 10 different countries.
The International HMA initiative, which launched in January of this year, grants NFL clubs access to international territories for marketing, fan engagement and commercialization as part of an important, long-term, strategic effort to enable clubs to build their global brands while driving NFL fan growth internationally.
“We’ve seen great momentum since teams began entering their markets earlier this year,” said Peter O’Reilly, NFL executive vice president, club business and league events. “From launching social media accounts, to hosting in-market events, to announcing draft picks from locations around the world, clubs are creating moments to really engage and energize our international fanbase. We look forward to seeing what the Eagles and Rams have planned for their new markets.”
