Bologna FC signs Cazoo as main partner and new shirt sponsor

Bologna Fc and Cazoo ( have signed a multi-year agreement, that will see Europe’s leading online used car retailer, which makes buying and selling a car as simple and seamless as ordering any other product online, become the main partner and new shirt sponsor of the Serie A Italian football club.


From the start of next season, Cazoo will see its branding on the front of the shirts of the Bologna Fc professional men’s and women’s team as well as the youth and academy teams, on and around the stadium during Serie A home games, across the club’s website and on all media backdrops featured on televised football coverage.


This partnership forms part of a wider marketing campaign ahead of Cazoo’s launch in Italy this summer. This deal is the first sports sponsorship for Cazoo in Italy and adds to a number of other high-profile sports sponsorships for Cazoo across the UK and Europe.


Cazoo was founded in 2018 by renowned British entrepreneur Alex Chesterman and has already sold over 70,000 cars in the UK since its launch just over two years ago as consumers have embraced the selection, value, transparency and convenience of buying and selling used cars fully online. Cazoo launched in France and Germany in December last year, in Spain earlier this month and has plans to launch in Italy over the summer.


Cazoo has been one of the fastest growing businesses in Europe over the past few years, pioneering the shift to online car buying and selling experience across the UK and key markets in mainland Europe.


Alex Chesterman, Founder & CEO of Cazoo, said: “We are very excited to be partnering with Bologna Fc. Like us, they are very ambitious, driven by results and have a passionate following across Italy. We look forward to working with the club and the local community and to delivering the best car buying experience to their fans and consumers across Italy.”


Claudio Fenucci, CEO of Bologna Fc 1909, said: “We are extremely proud that a company like Cazoo, a rapidly growing industrial reality, has chosen Bologna as it’s first sport partnership in Italy, recognizing an important corporate image in the Club and sharing with us an ambitious and long-term sporting project.”


Christoph Winterling, Commercial and Marketing Director of Bologna Fc said: “We are extremely happy about this partnership and to be the first club in Italy Cazoo has decided to partner up with. Being part of their European football club strategy makes us enormously proud and shows the trust and believe of such an international brand in our club. Together we will develop several activities for our fans and the local community and make this a unique partnership.”


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