First Entertainment Credit Union (“First Entertainment”) and the Los Angeles Lakers launched the Lakers Debit Card as the next step in their multi-year sponsorship agreement, which aims to connect First Entertainment members to exclusive moments and experiences with the 16-time NBA championship team. The Lakers Debit Card, which will be available starting in September, follows […]
Galatasaray strikes sponsorship deal with Magdeburger Sigorta
Galatasaray club has signed a jersey back sponsorship agreement signed with Magdeburger Sigorta. Galatasaray President Mustafa Cengiz said, “As you know, Magdeburger Sigorta was our shirt-arm sponsor last year. This year, it is right to the back. It supports us with approximately 18 million TL in the next 2 years. They paid 5 million TL […]
Odisha FC Owner Rohan Sharma: “I want the club to have the dominance of Ajax and brand of PSG”
Rohan Sharma, owner of Odisha FC is the only Non-Residential Indian (NRI) team owner in the Indian Super League. Odisha proved lucky for the club which relocated from Delhi to Bhubaneswar, within a month and went on to display some great football narrowly missing the play offs. The Playknox spoke with Rohan about the club […]
Rajasthan Royals partners sanitary napkin brand Niine to eliminate taboos about menstruation
Indian Premier League (IPL) franchise Rajasthan Royals has partnered with home grown brand Niine to amplify its campaign and drive awareness around the adoption of safe menstrual hygiene practices. As part of the partnership, Rajasthan Royals will display the Niine logo on the back of the team’s jersey for the upcoming edition of the IPL […]
Hyderabad FC named as the official ‘Club Partner’ of Dortmund in India
Bundesliga giants Borussia Dortmund have signed a two-year partnership deal with the Indian Super League club Hyderabad FC with an option to extend. The partnership will be officially unveiled during Dortmund’s Virtual Asia Tour on August 20, 2020. The two-year deal also has an option to extend for additional years with an extended scope until […]
OGC Nice to sanitize with INEOS amidst Covid-19
INEOS has become the Official Hygiene Partner to OGC Nice to help Le Gym to protect its team during training and competition so that they can perform at the highest level as they begin the new season. INEOS has long been producing the purest and most effective sanitising agent: pharmaceutical grade alcohol. As the world […]
Leicester Tigers signs Yodel as official delivery partner
Leicester Tigers and UK independent parcel carrier Yodel have signed a new partnership which will see Yodel become the official delivery partner of the Leicester Tigers online store. The parcel carrier will start to deliver club merchandise to fans from August 17, as Tigers reports it has received its most ever kit pre-orders. As part […]
Indian Olympic Association signs INOX as official sponsor for Tokyo Olympics
The Indian Olympic Association (IOA) has signed cinema multiplex giant INOX as Team India’s official sponsors at the Tokyo Olympics 2021. Apart from sponsoring the Indian contingent at the Tokyo Olympics next year, the INOX Group will further launch a campaign to promote the spirit of ‘Ek India Team India’ (One India, Team India) through […]
Extreme E signs Lewis Hamilton-backed Neat Burger as Official Plant-based partner
Extreme E, the new electric off-road motor racing championship has named Neat Burger as the Official Plant-based Partner to the purpose driven sporting series. Neat Burger is the world’s first plant-based sustainable burger chain and is backed by six-time FIA Formula One World Champion, Lewis Hamilton, in collaboration with hospitality organisation, The Cream Group, and […]
Electric Scooter Championship strikes technology partnership with Williams Advanced Engineering
The Electric Scooter Championship (eSC) has announced that Williams Advanced Engineering (WAE) will develop and supply the series’ first eSkootr model. The deal will see the British technology and engineering services business – which originated from the renowned F1 constructor Williams – exclusively developing and supplying the eSkootr chassis, battery system and powertrain for the […]