Crystal Palace F.C. has signed a sponsorship deal with leading global online gaming brand, W88, who will become the club’s new shirt sponsor for the 2020/21 season. The W88 logo will feature on the front of the club’s Premier League PUMA adult home, away and third shirts. W88 is a fast-growing brand in the gaming […]
NHL names KitKat as the official chocolate in Canada
The National Hockey League has signed a multi-year partnership with food and beverage company Nestlé Canada, which names KitKat the official chocolate of the league in Canada. As part of the deal, Nestlé Canada will be given the ability to create content and activate at marquee NHL events, including the Winter Classic, All-Star Weekend, Stanley […]
Italian National Team signs Danone as official partner until 2022
Danone SpA has signed an agreement to become an Official Partner of the Italian National Team for the three-year period between 2020 and 2022. The agreement comes after years of collaboration between Danone and the FIGC in the Danone Nations Cup (www.u12femminile.it), an international tournament for Under-12s which is reserved solely for the women’s team […]
Kerala Blasters unveils a tambola gaming app to increase fan engagement
Indian Super League (ISL) side Kerala Blasters have launched a new online platform ‘Moolah’ in partnership with a Hyderabad-based interactive technology innovator, Ducere Technologies Pvt. Ltd. to increase interaction with their fanbase amidst the lockdown. The Kerala Blasters new app will host some real prize money games, urging its fans to come together and interact […]
Sydney FC signs AIA Australia as official health insurer
Hyundai A-League Champions Sydney FC have signed a deal with AIA Australia which means the leading life and health insurer will become one of the Sky Blues major partners for the remainder of the season. The deal will see the AIA logo emblazoned across the club’s shorts for the remaining fixtures with a view to […]
Real Madrid signs Liberbank as its official bank until 2026
Real Madrid C. F. and Liberbank have signed an agreement whereby the financial institution will become the official bank of the club from the beginning of the 2020/2021 season until the end of the 2025/2026 season. The agreement establishes exclusivity in the banking sector for Spain, Liberbank’s business territory. As well as the main objective […]
Sponsorship in Sport: Is the True Cost of Covid-19 Even Money?
Sponsorship deals play a vital role in the world of sport. The financial backing of individual performers and teams from brands is paramount to the long-term survival of sports we know and love. But the coronavirus pandemic has thrown a proverbial spanner in the works for brands who heavily invest in athletes, teams, and events […]
Hero MotoCorp named as the title partner of Hero Open
Hero MotoCorp has been announced as the Title Partner of the Hero Open – the second of six events in the European Tour’s new UK Swing. Originally announced as the English Open, the newly named Hero Open takes place at the Marriott Forest of Arden, Birmingham, England from July 30 – August 2. The announcement […]
Birmingham 2022 and CGF Partnerships names Sunset+Vine as host broadcaster
Birmingham 2022 and CGF Partnerships (CGFP) have appointed world-leading sports broadcast production company Sunset+Vine as Host Broadcaster, responsible for delivering coverage of the Commonwealth Games to a global audience of more than 1.5 billion. The contract, which includes the option to extend coverage to the 2026 and 2030 editions of the Games, was awarded to […]
RLWC2021 CEO Jon Dutton on overcoming Covid-19 challenges to ensure a successful tournament, brands association & social impact
Rugby League World Cup 2021 ( #RLWC2021) is the first major international sporting event to introduce a Mental Fitness Charter to make a real impact with people both inside and outside of rugby league, and help to set a precedent for how sporting events can make real change within the communities where they operate. The […]