The Premier League and Avery Dennison have announced an extension to their partnership until the end of the 2024/25 season. The global sportswear branding and labelling manufacturer will continue to supply all Premier League names, numbers and sleeve badges to the 20 participating clubs for both on-pitch and retail. The current agreement, which […]
Scuderia AlphaTauri renews partnership with Randstad Italia
Scuderia AlphaTauri and Randstad Italia have renewed their partnership for the next three seasons, with the world leader in Human Resources acting as the Italian Formula 1 team’s Official HR Partner until the end of the 2024 season. The Randstad logo will appear on the drivers’ race suits, on the team members’ clothing and […]
AC Milan signs Wefox as its first-ever official back-of-shirt partner
AC Milan has announced new partnership with wefox, which sees the leading European insurtech become the Club’s Official Insurance Partner and its first-ever Official Back-of-Shirt Partner, joining the Rossoneri’s roster of Premium Partners. As part of the agreement – and a first historic time for AC Milan – the wefox logo will feature on the […]
DAZN signs partnership with US-based Buzzer
DAZN Group, the global sports entertainment company announced a new U.S. partnership with Buzzer, the new mobile platform delivering short-form access to the best moments in live sports, which will kick off with live boxing content. The deal marks Buzzer’s first partnership with a multi-sport streaming platform, underscoring Buzzer’s commitment to serving varying fan […]
FIFA World Cup Qatar 2022 names Claro as regional supporter
Telecommunications provider Claro has been unveiled as a Regional Supporter of the FIFA World Cup Qatar 2022™. The agreement spans South America and covers fixed-line and wireless telecommunication services, as well as wireless telecommunication end-user services, in Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru and Uruguay. As a Regional Supporter, Claro will leverage […]
Bayer 04 Leverkusen signs Castore as kit partner until 2027
Bayer 04 Leverkusen have signed the British premium brand Castore as a kit partner until 30 June 2027 . Castore will supply kit for the Werkself and the women’s and youth teams at Bayer 04. In addition, Castore will also launch a Black and Red leisure range and have a presence as a partner […]
WTT signs China Gold as partner for 2022
World Table Tennis (WTT) announced that China Gold has been appointed as a WTT China partner for 2022. Through this strategic partnership, China Gold looks forward to working closely with the organisation to promote nationwide healthy living and further drive the development of table tennis. As part of the agreement, China Gold will receive brand […]
UEFA appoints TEAM Marketing as global sales partner
The UEFA Executive Committee has appointed TEAM Marketing as its global sales partner to market the commercial rights for its men’s club competitions, including the flagship UEFA Champions League, for the 2024-27 cycle. Relevent Sports Group has also been appointed to sell the media rights specifically in the United States for the same period. […]
Real Sociedad inks multi-year partnership with Cazoo
Cazoo , Europe’s leading online car retailer, which makes buying a used car as simple and seamless as ordering any other product online has signed a multi-year agreement to become the main partner and new shirt sponsor of Spanish football club, Real Sociedad, from the start of next season. Cazoo, which currently sponsors both […]
World Gymnastics Championships Liverpool 2022 signs Actiph Water as official supplier
The World Gymnastics Championships Liverpool 2022 has announced Actiph Water, Europe’s leading alkaline ionised water brand, as an official supplier. The agreement will see Actiph Water become the official water provider for the event, supplying much needed hydration to volunteers and event staff. Recognising the importance of sustainability, the partnership will see 1000 trees […]