The CEV and CTS EVENTIM, one of the leading international providers of ticketing services and live entertainment, have entered into a strategic partnership that sees CTS EVENTIM as the official ticketing partner for the CEV Top Events.
The agreement covers the future editions of major volleyball events, namely the CEV EuroVolley and the CEV Champions League Volley Super Finals. The partnership guarantees the delivery of customer-friendly ticketing services for all volleyball fans, thus meeting the standards expected and required for such premium sports events. CTS EVENTIM was selected as a partner following a Europe-wide tendering process.
The partnership is aimed at achieving capacity crowds and providing the technical means for the CEV and the respective local organising committees (LOCs) to achieve the budgeted ticketing revenue for each CEV Top Event. The agreement also envisages the development of an international customer database for the CEV, which will involve implementing EVENTIM’s Tixx-CRM product – a modern, sports-specific customer relationship management solution.
“Our new partnership with EVENTIM is of strategic importance for the CEV and is a key part of our digitalisation process and future fan relationship management,” commented Aleksandar Boričić, CEV President. “The CEV aims to increase the fan database and to reach its potential audience through the implementation of targeted marketing campaigns. This will improve ticket sales and raise the ticketing income for the local organising committees. Throughout the tender process, EVENTIM demonstrated a deep understanding of our needs and a real passion for delivering a brilliant level of service to the LOCs and to all volleyball fans.”
Alexander Ruoff, Chief Operating Officer of CTS EVENTIM, commented: “We are absolutely delighted to support CEV in centralising its ticketing and CRM activities. This new partnership confirms once more the unique combination of EVENTIM’s established and acknowledged strengths in technology and marketing with our expertise in international sporting majors and our in-depth knowledge of local markets.”
The upcoming CEV Champions League Volley Super Finals 2022 will take place in Ljubljana (Slovenia) on 22 May. Ticket sales via EVENTIM’s platform will start on 8 April 2022.
