Formula 1 has announced that Lenovo is an official partner for the upcoming 2022 season. 1 as it continues to bring the highest level of racing and entertainment to its worldwide fan base.
As global leaders in their respective fields, Formula 1 and Lenovo want to push the boundaries of what’s possible by combining sports with advanced technology.
Over the next few years, the partnership will involve Lenovo technology being used across the entire Formula 1 organization, both at its base and in racing. Lenovo hardware equipment, high-performance computing solutions and servers will increasingly be integrated into the organization’s operations. From running onsite data collection solutions to producing high quality content and supporting broadcast applications, the Formula 1 and Lenovo collaboration will result in a better experience for fans.
The partnership will expand Lenovo’s global visibility, demonstrating Lenovo’s capabilities on a global scale and integrating industry-leading hardware technology into the heart of Formula 1. It plans to leverage Lenovo’s extensive selection of premium hardware, as well as innovative technologies from the next generation like augmented and virtual reality, as Formula 1 continues to connect fans to the sport in new and more engaging ways.
Earlier this year, F1 announced that it has extended its commitment to generating employment and education opportunities for underrepresented groups, with ten engineering scholarships each year through 2025. Lenovo also focuses on diversity and inclusion and on removing barriers, and through the partnership will work with F1 on projects related to this important area.
Stefano Domenicali, President and CEO of Formula 1, said: “As we prepare for our record-breaking season, it is exciting to welcome Lenovo to the team and join forces with a global leader in technology. As with everything in Formula 1, precision and detail are everything, and Lenovo will be at the forefront of providing its expertise and innovative technologies to our operations throughout the season. Our fans expect the best from everything we do, and Lenovo is the perfect partner with their premium hardware offerings. We are entering a new era of our sport and we are committed to delivering a high quality experience to our dedicated followers around the world.”
Yang Yuanqing, chairman and chief executive officer of Lenovo, said: “We are proud to announce our new global partnership with Formula 1, the world’s most prestigious motorsport competition, to engage half a billion fans worldwide with innovative and exciting experiences. This partnership is based on our shared passion for innovation, performance and a winning spirit. Together, Lenovo and Formula 1 will push the boundaries of technology to help shape a faster, smarter and more sustainable future.”
Luca Rossi, president of Lenovo’s Smart Devices Group, said: “Partnering with Formula 1 to deploy smarter Lenovo solutions across the organization, from grassroots operations to the incredible excitement of grand prix racing, will help break down the barriers of what’s possible and transform the racing experience. Formula 1 is focused on its digital transformation and continues to surprise and delight its fans. Lenovo’s portfolio of hardware, services and solutions will be instrumental in helping Formula 1 create new ways for fans around the world to experience the same emotions they would on the track.”