The International Canoe Federation will be moving the live broadcasting of all major canoeing events exclusively to Recast, an innovative platform which will enable the ICF to further develop canoe sports into the future.
Recast is a subscription-free, live and on-demand streaming platform which will provide fans with the option to secure access to live coverage and events using credits obtained by engaging with content and products on the Recast platform.
Just by signing up to Recast viewers will gain credits towards a free viewing experience. The registration process is simple and the service can be accessed from any device.
Viewers will then have access to top-quality broadcast streaming provided by ICF. Fans can also enjoy the broadcast safe in the knowledge the majority of revenue generated goes directly back to the sport.
Fans can earn additional credit in the Recast platform by watching adverts, sharing data, sharing content and inviting friends and additional credits can also be purchased.
“This is an exciting milestone in the history of broadcasting canoeing events,” ICF President, Thomas Konietzko, said.
“Recast will provide us with an opportunity to build on the fantastic streaming service we have been providing fans for several seasons. The support of fans will also guarantee we can continue to embrace new broadcasting technologies into the future.
“All funds raised through our use of Recast will be ploughed back into the development of canoeing globally. This is important if we are to remain competitive and to meet the growing costs of expanding our sport.”
Recast is a platform which is already being used by several sports around the world. It’s ease-of-use and accessibility has proven popular with sport fans.
“Recast is much more than a viewing platform,” ICF Secretary General, Richard Pettit, said. “It will give fans, athletes and coaches opportunities to not only easily view and share content, but also open the door to possible financial benefits from engaging more viewers.”
