Emma Raducanu wrote tennis history at the US Open. A sensational winning run in New York in the summer of 2021 enabled her to become the first ever qualifier to win a Grand Slam tournament. Now the 19-year-old Briton will be one of the faces of Porsche in women’s tennis and represent the sports car manufacturer worldwide in the future as a Brand Ambassador.
Emma Raducanu stands for a new generation of successful young players on the way to the top of women’s tennis. She is currently world ranked number 13. After her success at the US Open, she was named a Member of the Order of the British Empire by her country. She is the youngest woman ever to receive the honour. In April, she will make her debut at the Porsche Tennis Grand Prix in Stuttgart’s Porsche Arena.
“For me to be a brand ambassador for Porsche means a lot,” says Emma Raducanu. “Porsche is one of the brands I’ve always loved from a young age. One of my first tennis coaches drove a 911. Whenever I would turn up to practice in the morning, I would see his Porsche, I would go wow and be like dreaming of one day sitting in my own. Growing up, I would go to Brands Hatch and watch the Porsche Carrera Cup finals. The adrenalin I would get from motorsports and seeing the Porsches was actually the most fun part of my week. It’s really important for me to align with partners and brands that I really feel passionate about and that I identify with. I think this partnership with Porsche is incredible and obviously I’m really excited to see what sort of exciting things we can do going forwards.”
“We’re delighted to welcome Emma Raducanu in the Porsche family as a Brand Ambassador,” says Oliver Blume, Chairman of the Executive Board at Porsche AG. “She embodies not only a new generation of strong and self-confident players but, as a personality, is also an inspiration and role model beyond the realms of her sport for young women all over the world. Through her own life, she exemplifies that one can achieve one’s goals if one believes in oneself and is prepared to work hard. She’s therefore an excellent fit for Porsche and the values for which the company stands.”
