The Philadelphia Eagles have announced a multi-year partnership with Canva, the global visual communications platform.
This innovative partnership marks the first of its kind in the NFL and the first for Canva across professional sports, bringing together the creative power of Canva with the unrivaled passion Eagles fans have for their team and city.
In this digital and globalized era, sports fans have developed a loyalty to their teams and players through visual brand identity. With the rise and accessibility of social media, fans have been easier to reach and more competitive to engage. Canva will assist the Eagles in driving fan engagement by making it easy to create and share visual content across social media platforms.
“We are thrilled to welcome Canva as a Proud Partner of the Philadelphia Eagles,” said Catherine Carlson, Senior Vice President, Revenue and Strategy, Philadelphia Eagles. “For years, Canva has been helping businesses bring their visions to life by delivering high quality, creative products with their platform. We look forward to integrating Canva products and services across our organization and working together to drive increased awareness and affinity for Canva’s brand.”
As part of the partnership, Canva will provide all Philadelphia Eagles employees with Enterprise-level access to its visual communications platform. Canva’s easy-to-use, customizable design and brand management tool will empower the Philadelphia Eagles to create, manage and share visual content across departments while maintaining brand consistency. Canva’s Brand Controls will also enable the Philadelphia Eagles to easily share their brand assets and guidelines with their extensive network of corporate partners for use in their own marketing and communications materials.
“The digital revolution has powered a visual revolution and sporting organizations now need to engage with their fans in even more innovative and compelling ways,” said Jonathan Harley, Head of Strategic Partnerships, Canva. “This partnership shows the world what’s possible when you combine the power of visual communications with an iconic brand and passionate fans, and we’re excited that Canva will help the Eagles’ brand and fan engagement soar to new heights.”
The Philadelphia Eagles will provide Canva the ability to host events at Lincoln Financial Field and offer unique, exclusive networking opportunities. Canva will also get the chance to engage with the Philadelphia community by participating in events with Eagles Care Partners.