Manchester City to create metaverse with Sony

Manchester City has announced a new global partnership with Sony Group Corporation (Sony) which aims to develop new digital fan experiences that will be at the cutting-edge of global sport.   The Club will conduct a PoC (proof of concept) with Sony, which will leverage Sony’s ground-breaking technologies and City’s global fanbase to develop new […]

AC Milan inks hospitality partnership with SIRO

AC Milan has signed a multi-year partnership with SIRO, the innovative wellness hospitality experience conceived by Kerzner International (“Kerzner”), which joins the Club as its new Official Hotel Partner.   Kerzner, owner of the iconic Atlantis Resort & Residences and ultra-luxury One&Only Resorts worldwide, launched SIRO earlier this year. A ground-breaking immersive hospitality experience, SIRO […]

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