Global automotive giant, Tata Motors, has continued its association as Jamshedpur FC’s Official Automobile Partner for the upcoming Indian Super League (ISL) 2021-22 season. The association will see Jamshedpur FC promote India’s first sub-compact SUV, PUNCH. Tata Motors has a rich history of associations with various sports properties and brands across the globe. […]
LaLiga renews audiovisual rights deal with SKY Sports in Mexico
Following a tender process through bidding requests, LaLiga has renewed the audiovisual rights agreement of LaLiga Santander and LaLiga SmartBank in Mexico and Central America with SKY Sports. The partnership covers the rights for eight seasons, from the 2024-2025 season onwards. This agreement represents a significant increase in the value of LaLiga’s audiovisual rights […]
Czech investment group 1890s holdings a.s acquires 27% shares in West Ham United FC
West Ham United has announced that Czech investment group 1890s holdings a.s has completed the acquisition of 27% shares of WH Holding Ltd. As part of the agreement, it is intended that 1890s holdings a.s Chairman Daniel Křetínský and his colleague Pavel Horský will become members of the Board of Directors of WH Holding Ltd. A successful […]
FC Barcelona appoints IMG as master licensee in Southeast Asia
Five-time UEFA Champions League winning football club FC Barcelona has appointed IMG as its master licensee in Southeast Asia to develop a consumer products programme for fans in the region. Part of the club’s broader merchandising strategy and evolution into a global lifestyle brand, the multi-year deal will see IMG focus on lifestyle and […]
WTT expands in China with MIGU partnership
World Table Tennis (WTT) has expanded its broadcast footprint across Mainland China and Macao through a ground-breaking agreement with MIGU, the streaming subsidiary of China Mobile, China’s leading telecommunications company. This four-year partnership signifies a major breakthrough for WTT in terms of media rights in the history of table tennis, further highlighting the sport’s […]
DAZN launches innovation hub called DAZN X
DAZN Group, the world’s fastest growing sports media company, has today announced the launch of its innovation hub, DAZN X. DAZN X was born out of DAZN Group’s acquisition of video streaming innovation company TEXEL, which employs 50 talented innovators in Tel-Aviv, Israel. DAZN X will operate as a global business unit across all […]
The European Tour to be named as DP World Tour as part of ground-breaking agreement
The European Tour group and DP World today jointly announced a ground-breaking evolution to their long-term partnership, with DP World becoming the new title sponsor of the group’s main tour from the start of the 2022 season. The agreement heralds a new era in the history of the European Tour group, which, along with […]
Real Madrid partners Adobe to accelerate digital experience economy
Adobe has announced a partnership with Spanish sporting giant Real Madrid C.F., to accelerate the club’s growth in the digital experience economy and turn one of the world’s most prestigious football clubs into an unrivalled global entertainment and lifestyle brand. Using Adobe Experience Cloud, Real Madrid will connect fans from around the world through […]
Speedway Motorsports acquires Dover Motorsports for $131.5 million
Speedway Motorsports, LLC (“Speedway Motorsports”), a leading marketer, promoter and sponsor of motorsports entertainment, and Dover Motorsports, Inc. (NYSE: DVD) (“Dover Motorsports”) announced that the companies have entered into a definitive agreement under which Speedway Motorsports has agreed to acquire Dover Motorsports for $3.61 per share in cash for an approximate total equity value of […]
XFL appoints Russ Brandon as President
The XFL and its ownership group, consisting of Dany Garcia, Dwayne Johnson and RedBird Capital Partners, are excited to announce the addition of nine executive hires as the league prepares for its highly anticipated return to the field in 2023. Joining and returning to the league are: Russ Brandon, President, League and Football Operations Rob […]