Global automotive giant, Tata Motors, has continued its association as Jamshedpur FC’s Official Automobile Partner for the upcoming Indian Super League (ISL) 2021-22 season.
The association will see Jamshedpur FC promote India’s first sub-compact SUV, PUNCH.
Tata Motors has a rich history of associations with various sports properties and brands across the globe. The multi-national conglomerate has actively engaged with the biggest sporting events in India including the recently concluded Indian Premier League 2021. Tata Motors was a partner with Jamshedpur FC in the club’s debut season (2017-18) in the ISL as well.
Vivek Srivatsa, Head, Marketing Passenger Vehicle Business Unit (PVBU), Tata Motors, said, “We are delighted to continue our association with Jamshedpur FC as the Official Automobile Partner in the upcoming Indian Super League campaign. We are excited to be able to showcase our newly launched SUV, Tata Punch to the passionate football-loving people of Jamshedpur and Jharkhand by forming synergies with one of the elite teams of Indian Football that is Jamshedpur FC. The city of Jamshedpur is the home of Tata Motors and are proud to be associated with the city’s own football club.”
In the upcoming season of the ISL, the Jamshedpur FC kit will have the PUNCH logo on its match jersey sleeves. PUNCH will also be visible in-stadia during Jamshedpur FC’s home matches at the GMC Athletic Stadium Bambolim in Goa and will also engage on the Jamshedpur FC’s digital platforms.
Jamshedpur FC’s Chief Executive Officer, Mukul Choudhari, was delighted to have Tata Motors continue the partnership, as he said, “We had a great partnership in the previous season, and we are glad to scale up efforts to make this association with Tata Motors bigger and better. To have a world-renowned brand like Tata Motors associating with us with the aim to develop football in India is a big motivator and we look forward to ‘Pack a PUNCH’ with their amazing new SUV being promoted in the upcoming season.”