Tata Motors to continue with Jamshedpur FC as official automobile partner

Global automotive giant, Tata Motors, has continued its association as Jamshedpur FC’s Official Automobile Partner for the upcoming Indian Super League (ISL) 2021-22 season.   The association will see Jamshedpur FC promote India’s first sub-compact SUV, PUNCH.   Tata Motors has a rich history of associations with various sports properties and brands across the globe. […]

Indian Super League enters NFT segment with Terra Virtua deal

India’s premier football league, Hero Indian Super League (Hero ISL) has signed a landmark partnership with London-based Terra Virtua Limited to launch its exclusive non-fungible tokens (NFTs) as digital collectibles ahead of the 2021-22 season.   Launched in 2017, Terra Virtua is an entertainment-focused collectibles platform. Using blockchain technology, it provides utility by allowing collectors […]

Jamshedpur FC CEO on the upcoming ISL season, Atlético de Madrid partnership & women’s football

Jamshedpur FC CEO Mukul Choudhari enumerates how the club is combating COVID-19 challenges, preparation for the upcoming Indian Super League (ISL) in Goa, women’s football among other things in an interview with The Playknow. Excerpts:    What has been the impact of COVID-19 on the business model of the team? How are you tackling all […]

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