LaLiga and Dorna Sports have signed an agreement where LaLiga’s anti-piracy tools are shared globally and have resulted in removing hundreds of thousands of illegal content sources.
LaLiga’s anti-piracy technology has been the competition against piracy for five years, but football is not the only sport that can benefit from these tools. Through a new collaboration, LaLiga’s technological protection of content department will lend its anti-piracy services to competitions managed by Dorna Sports, which include MotoGP and the Superbike World Championship (WorldSBK).
Led by Emilio Fernández, LaLiga’s in-house team of more than 25 experts has been working since 2015 to develop multiple tools to further the fight against piracy across digital platforms, social media and mobile applications. These solutions have been a global success.
Current tools include Marauder, a tool that assists with the detection of illegal content; Lumière, a system that can digitally extract evidence and provide information on illegal pages and Blackhole, which helps draw up maps of IPTV (Internet Protocol TV) platforms at a national and international level. A new tool, Neko, will allow for speedier and more efficient filing of reports on social media.
These tools have allowed for hundreds of thousands of illegal sources of LaLiga content to be identified, reported and removed. Now Dorna Sports stands to benefit by partnering with LaLiga before its global competitions get underway next month.
Fake profiles that make fraudulent use of the logotype and name of Dorna Sports will be monitored and eliminated, as well as those pertaining to Dorna’s competitions. In addition, LaLiga’s human, technical and legal resources will be used to monitor and de-index those pages that illegally publish Dorna Sports content from search engines.
Manel Arroyo, the Managing Director of Dorna Sports said: “The signing of this agreement between LaLiga and Dorna Sports shows our complete commitment to the fight against piracy. The protection of audiovisual rights is and always has been of utmost importance for us because, due to the exclusive and attractive nature of the content we produce, it suffers much more from the consequences of piracy.”
Javier Tebas, President of LaLiga said: “Joining with Dorna Sports motivates us to keep working to protect competitions’ audiovisual value. Fighting against piracy is a top priority for LaLiga and we’ll continue to invest in technical tools and human resources to keep advancing in this field.”