ATP has announced a new multi-year partnership with Waterdrop, a fast-growing Austrian hydration brand. Waterdrop becomes the Official Hydration Partner and Gold Partner of the ATP Tour from 2023.
With a mission to encourage people to Drink More Water, Waterdrop is committed to helping customers live healthier, longer and more sustainable lives. Products, including Microdrinks dissolvable cubes, reusable water bottles and cutting-edge water filtration systems, are designed to eliminate plastic waste. To date, waterdrop® products have prevented more than 30 million plastic bottles from entering circulation.
The partnership will see ATP and Waterdrop promote sustainable hydration on the ATP Tour. The brand will provide its signature reusable bottles to players, staff and volunteers – paving the way for significant reduction in plastic bottle usage across the season.
Waterdrop will also introduce innovative on-court hydration benches for players and hydration stations for fans at a global portfolio of ATP Tour events. On-site activations will offer fans the chance to experience the brand’s exciting range of products and flavours, and pick up their own reusable bottle, as used by the professionals themselves. With more than five million fans attending professional tennis tournaments each season, this will form an integral pillar of the ATP’s drive to reduce its environmental impact under ATP Serves.
In addition, Waterdrop has engaged superstar tennis ambassadors Novak Djokovic, Taylor Fritz and Danielle Collins to advance the brand’s mission and storytelling within sports and tennis. Waterdrop will also collaborate with ATP’s medical team to support hydration of all participating players.
“We are thrilled to welcome Waterdrop to the ATP Tour’s global family of partners,” said Daniele Sanò, ATP Chief Business Officer. “Sustainability is something our players, tournaments and fans care deeply about. We’ve set ambitious targets and it’s great to have a passionate brand like Waterdrop support us on that journey. We’re excited to provide the tennis community with the most sustainable hydration products possible.”
“Shaking up the beverage industry is not only necessary, it’s a real ecological emergency. We strongly believe that the values and commitments already shown by the tennis world are a great match with our vision. This new journey with ATP is the beginning of a major and profound transformation. Reducing our plastic use and unnecessary CO2 emissions are steps we must all take. We are thrilled to see the best tennis players in the world using our bottles and hydration benches. It’s an important symbol for this on-going profound change in the industry,” said Martin Murray, CEO & founder of Waterdrop.
“Drinking enough water is key for a healthy lifestyle and our performance as athletes. However, this does not have to come at the expense of the environment,” said Taylor Fritz. “It’s great to see our sport taking the right steps in that direction. I believe that by working together we can make real progress towards eliminating plastic on Tour”.