ATP Media, the global sales, broadcast, media, and distribution arm of the ATP Tour, and IMG Replay have extended their partnership to manage and license the video archive for the ATP Tour Archive until 31 December 2025. ATP Media’s long-term investment in the ATP Tour Archive has seen the creation of an industry leading […]
ATP selects Sportradar for data and betting streaming
Sportradar has been selected as the successful bidder for the global ATP data and betting streaming rights starting 2024. It follows an extensive RFP process led by Tennis Data Innovations (TDI). Sportradar is a world leading sports technology company, providing immersive experiences for sports fans and bettors worldwide. The company has been a […]
ATP signs Waterdrop as official hydration partner
ATP has announced a new multi-year partnership with Waterdrop, a fast-growing Austrian hydration brand. Waterdrop becomes the Official Hydration Partner and Gold Partner of the ATP Tour from 2023. With a mission to encourage people to Drink More Water, Waterdrop is committed to helping customers live healthier, longer and more sustainable lives. Products, including […]
ATP signs Therabody as official recovery partner
The ATP has announced Therabody, global pioneer in wellness technology and creator of Theragun, as the Official Recovery Partner of the ATP Tour. Therabody becomes the latest addition to ATP’s global family of exclusive suppliers, providing world-class products and education resources to support player health and wellbeing across the season. Through the partnership, […]
ATP and Infosys launch match stats and analysis tool for fan engagement
The ATP and Infosys, the Digital Innovation Partner of the ATP Tour, have launched a suite of exciting match stats and analysis tools designed to bring fans, coaches and media closer to the action of men’s professional tennis. From today, fans will be able to level-up their experience of ATP Tour matches by layering […]
ATP launches ‘This Is Tennis’ campaign to cut through cultural relevance
The ATP has launched its new global marketing campaign, This Is Tennis, marking a significant brand-shift for the Tour. The campaign promotes both players and tournaments with more dynamism, and a tone of voice that allows tennis to cut through with greater cultural relevance, particularly among the next generation of tennis fans. With the versatility […]
The ATP extends partnership with Lacoste until 2023
The ATP and Lacoste have signed a multi-year extension of their highly successful partnership. The agreement will see Lacoste transition into an Official Supplier of the ATP Tour, through 2023, following a long-standing partnership with the Nitto ATP Finals, the ATP’s season-ending finale. The new agreement will see Lacoste become the Official Outfitter and Official […]
ATP renews partnership with Rolex
The ATP has announced a long-term extension to its partnership with Rolex. The new agreement begins in 2021 and will see Rolex continue as the Official Timekeeper of the ATP Tour as well as the Nitto ATP Finals in Turin, Italy. In addition, Rolex will also become the Official Timekeeper of the Next Gen ATP […]
ATP partners Headspace and Sporting Chance for mental health and wellbeing
The ATP has partnered with Sporting Chance and Headspace to support the mental health and wellbeing of its player members and staff. Founded by former Arsenal F.C. and England football captain Tony Adams MBE, Sporting Chance is a leading mental health provider working exclusively with professional and elite sports participants to give them a safe […]
ATP World Tour renews partnership with FedEx
ATP World Tour and FedEx Express have agreed a sponsorship renewal. While continuing to benefit from global promotional rights, together with an on-site presence at tournaments throughout the season, FedEx also becomes the new title sponsor of the ATP Rankings. Wouter Roels, SVP Marketing International, FedEx Express said: Since we started our journey as Official […]