Facebook has reached an agreement to acquire Kustomer, a top-rated CRM that enables businesses to effectively manage all customer interactions across channels. Our goal with Kustomer is simple: to give businesses access to best-in-class tools that deliver excellent service and support. As businesses adjust to an evolving digital environment, they’re seeking solutions that place people […]
Under Armour to sell the MyFitnessPal platform to Francisco Partners
Under Armour has entered into a definitive agreement to sell the MyFitnessPal platform to Francisco Partners. “As part of our ongoing transformation, we are committed to actively managing our business to ensure that our strategies and assets are prioritized to connect even more deeply with our target consumer – the Focused Performer,” said Under Armour […]
Noah Syken of IBM on leveraging AI & computing technology and Overwatch League & US Open partnerships
IBM has delivered digital experiences for some of the world’s most iconic event like Wimbledon, US Open, GRAMMYs among others. IBM recently partnered Overwatch League, global esports league with 20 city-based teams recently to bring IBM’s cloud computing and artificial intelligence (AI) technology to esports. The Playknox spoke with Noah Syken, Vice President, Sports and […]
José Mourinho roped in as brand ambassador by XTB
XTB, one of the leading stock exchange-listed FX & CFD brokers in the world, has joined forces with José Mourinho. The Portuguese coach has won a domestic title in a record four different countries (Portugal, England, Italy and Spain) and is one of only three managers to have won the UEFA Champions League twice with […]
IPL adds credit card payment platform CRED to its roster of sponsors
IPL has now added CRED, a Bangalore based credit card bill payment platform as its latest partner after Dream11 and Unacademy. CRED will jointly sponsor the 13th edition of the Indian Premier League 2020. The 13th IPL is scheduled to be held in UAE from September 19 to November 10. As per an official statement, […]
Odisha FC Owner Rohan Sharma: “I want the club to have the dominance of Ajax and brand of PSG”
Rohan Sharma, owner of Odisha FC is the only Non-Residential Indian (NRI) team owner in the Indian Super League. Odisha proved lucky for the club which relocated from Delhi to Bhubaneswar, within a month and went on to display some great football narrowly missing the play offs. The Playknox spoke with Rohan about the club […]
Mastercard unveils #PricelessWave campaign with the aim to elevate fan experience
Mastercard has leveraged the ongoing ‘heat wave’ in the UK to launch a #PricelessWave campaign which aims to create a new and unforgettable experience, that connects football fans and players, to support their teams whilst watching the games from home. For the first time, the quarters, semis and Final of the UEFA Champions league will […]
Nike partners Time to Vote to increase voter participation
Nike has joined hands with Time to Vote, a nonpartisan effort to increase voter participation in U.S. elections. NIKE, Inc. encourages all eligible U.S. employees to register to vote and is committed to ensuring every employee registered to vote has the access, opportunity and time where needed to cast their ballot. “At NIKE, Inc., we […]
Instagram launches Reels to combat TikTok
Instagram has finally unveiled Instagram Reels: a new way to create and discover short, entertaining videos on Instagram. Via Reels one can create videos to share with friends or anyone on Instagram. It allows the user to record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with […]
TikTok signs global multi-year licensing deal with Believe
TikTok and Believe have signed a new global multi-year licensing deal. The deal also covers the company’s DIY digital distribution service TuneCore. The new partnership will provide in-depth analysis of market trends and will allow Believe’s artists and labels to benefit from more marketing coverage and optimise revenue opportunities. “We’re excited to be partnering with […]