IPL adds credit card payment platform CRED to its roster of sponsors

IPL has now added CRED, a Bangalore based credit card bill payment platform as its latest partner after Dream11 and Unacademy.

CRED will jointly sponsor the 13th edition of the Indian Premier League 2020. The 13th IPL is scheduled to be held in UAE from September 19 to November 10.

As per an official statement, at the end of every game, CRED will reward the Payer of the Match where the 100th or the highest bill-payer during each match will win ₹100,000 in prize money.

“IPL 2020 is kicking off the festive season this year, and at CRED we wanted to make the party extra special for millions of cricket lovers tuning in. As much as cricket is about discipline and strategy, it’s also a rewarding experience for players and viewers. By making credit card bill payments equally delightful, we are incentivizing every credit card-holder watching the matches to make digital payments, clear debt and improve their credit scores,” said Kunal Shah, Founder & CEO, CRED.

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