Manchester City has inked a new multi-year partnership with Quidd, one of the world’s leading digital collectible platforms.
Quidd is providing new experiences for fans to be able to swap and collect digital cards, transforming the football culture pastime of collecting stickers and cards into the modern age through the use of technology.
The partnership will give fans the opportunity to unlock a number of real-world rewards including official Manchester City merchandise, hospitality tickets and money-can’t-buy experiences, including an exclusive opportunity to watch a first team training session at the City Football Academy.
To mark the collaboration with the club, Quidd will be releasing a range of special edition digital collectibles which will allow Cityzens the ability to collect and benefit from Manchester City themed digital products.
This will be through the Quidd marketplace, which has facilitated the issue, sale and exchange of limited-edition, officially licensed digital collectibles since the brand’s formation in 2016.
The first series will feature over 200 bespoke player cards and will be available on the state-of-the-art Quidd marketplace at 2pm on Thursday 2nd May, with the first 10,000 Cityzens acquiring two free packs plus exclusive access to ‘For The Fans’ packs within 72 hours of release.
Tom Boyle, Vice-President, Global Partnerships Marketing and Operations at City Football Group, said: “We’re pleased to announce our new partnership with Quidd today.
“We’re excited to help transform the traditional football pastime of cards and collectibles in a new digital age alongside Quidd, enabling us to further connect with our fans across the globe.
“We look forward to working together on creating new digital experiences and games for our fans to enjoy”.
Michael Bramlage, Chief Executive Officer at Quidd, said: “We’re delighted to be working with Manchester City, one of the very best clubs in the game. This partnership signals our intent to revolutionise the world of sport collectibles.
“We have an ambition to be the best, most successful digital collectibles business – so it makes complete sense for Quidd to align with Manchester City, the most forward-thinking and progressive football club on earth.
“Quidd will provide fans with a fun and easy way to connect with their favourite football clubs and players”.
