FIFA signs four-year partnership with Aramco

Aramco, one of the world’s leading integrated energy and chemicals companies, has signed a four-year global partnership with FIFA. The company becomes FIFA’s Major Worldwide Partner exclusive in the energy category, with sponsorship rights for multiple events including the highly anticipated FIFA World Cup 26™ and FIFA Women’s World Cup 2027™. The agreement, which runs […]

Man City bets on digital collectible platform Quidd

Manchester City has inked a new multi-year partnership with Quidd, one of the world’s leading digital collectible platforms. Quidd is providing new experiences for fans to be able to swap and collect digital cards, transforming the football culture pastime of collecting stickers and cards into the modern age through the use of technology.   The […]

Juventus onboards Two Circles to explore innovative partnerships

Juventus Football Club and global sports marketing agency Two Circles have agreed a five-year partnership to collaborate on the legendary football club’s new commercial partnerships programme.   This strategic partnership is set to significantly enhance the commercial programme of the most successful Italian football club in history, leveraging Two Circles’ industry-leading expertise and data driven […]

Aston Villa signs Kaizen Gaming as front-of-shirt partner

Aston Villa and Kaizen Gaming, the leading global GameTech operator, are delighted to announce a new long-term partnership that will see Betano, Kaizen Gaming’s premium brand, become the Club’s new principal and front-of-shirt partner.   The two-year agreement will see the Betano logo feature on the front of Aston Villa’s men’s team’s jerseys starting from the […]

SentientSports bolsters leadership by hiring Prof. Nick Jennings

SentientSports, a leading artificial intelligence (AI) company who are revolutionising the sports industry by unlocking the full potential of AI in sporting organisations have announced the addition of Professor Nick Jennings to its senior leadership team.   As Vice-Chancellor and President of Loughborough University, Professor Jennings will help Sentient Sports use Artificial intelligence (AI) and […]

Jatin Paranjape of KheloMore: “Access to sport is the key completely and technology provides that access to sport easily”

A former Indian cricketer, Jatin Paranjape was based in Netherlands for Nike Football. Jatin returned to India with Nike Cricket in 2014 and after few years decided to start his own project – KheloMore. The Mumbai-based startup has investors like Dream 11 and Ashwin Damera. The Playknox spoke with him to know more.    Tell […]

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