Juventus onboards Two Circles to explore innovative partnerships

Juventus Football Club and global sports marketing agency Two Circles have agreed a five-year partnership to collaborate on the legendary football club’s new commercial partnerships programme.


This strategic partnership is set to significantly enhance the commercial programme of the most successful Italian football club in history, leveraging Two Circles’ industry-leading expertise and data driven approach to foster growth and innovation within the club’s commercial roster.


The partnership will function as a single, integrated team dedicated to both nurturing existing commercial relationships and developing new, innovative partnership opportunities, setting new standards in the industry. With a focus on expanding Juventus’ fan base and partnership network, the collaboration will introduce compelling and engaging campaigns designed to resonate with Juventus’ extensive global fanbase of 561 million.


Francesco Calvo, Managing Director Revenue & Football Development at Juventus, said: “We are proud to announce this partnership, which certifies our ambitions at international level. It is crucial for us to continue to evolve and develop in order to embrace partners’ needs and reach new sponsors. Juventus has a huge digital fanbase and our next challenge is to become pioneers in offering new opportunities and we know Two Circles will help us achieve this.”


The scope of this transformative partnership encompasses all commercial partnerships – including Principal, Global and Regional partnership categories.


“Juventus is a club with such a rich heritage and a brilliantly passionate and loyal global fanbase. This partnership offers a unique opportunity to leverage our full suite of capabilities to drive the club’s commercial programme forward,” stated Leo Thompson, President, Rights Management at Two Circles. “We are excited to work alongside Juventus to develop new, innovative commercial strategies that engage fans across the globe and build meaningful partnerships that support the club’s continued growth.


“This partnership is a testament to Juventus’ commitment to innovation and excellence, setting a new standard in sports marketing collaborations. With Two Circles’ support, we look forward to unlocking new opportunities for its exciting commercial endeavours.”

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