TikTok signs global multi-year licensing deal with Believe

TikTok and Believe have signed a new global multi-year licensing deal.

The deal also covers the company’s DIY digital distribution service TuneCore. The new partnership will provide in-depth analysis of market trends and will allow Believe’s artists and labels to benefit from more marketing coverage and optimise revenue opportunities.

“We’re excited to be partnering with Believe and TuneCore, with their incredible track record of empowering the independent music community”, says TikTok’s Global Head Of Music Ole Obermann. “Supporting independent artists has always been hugely important to TikTok, and this partnership is the next big step in bringing a more diverse range of music to our community”.

Believe CEO Denis Ladegaillerie adds: “We are THRILLED to strengthen our distribution deal with TikTok, adding an innovative dimension to it. I would like to thank both teams for their collaborative effort to further increase marketing coverage and revenues for our independent artists at all stages of their career. This is a fantastic opportunity for Believe’s artists to engage deeper with their audiences”.


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