Adidas has partnered Allbirds with the aim to create a sports-performance shoe with the lowest carbon emissions.
Together both will explore innovations that span everything from manufacturing and supply chain to transportation methods with the aim to eliminate carbon emissions. The entire process will be analyzed by both the brand’s life cycle assessment tools, ensuring for double the accountability.
The footwear industry emits 700M metric tons of carbon dioxide, every year.1 That’s equivalent to 80,775,444 homes’ energy use for one year. Taken to a personal level, that translates into a single pair of running shoe made of synthetic materials having a carbon footprint of somewhere between 11.3 and 16.7 kg CO2.
Vice President of Adidas Brand Strategy , James Carnes: “We intend to combine the innovation and technology our brands have developed to determine a way to create a performance shoe with the lowest carbon footprint and push the boundaries of today’s industry standards. We are aiming for zero.”
