Adidas and Manchester United Football Club have announced extension of their partnership. Manchester United commenced a historic agreement with adidas at the start of the 2015/16 season, reuniting after 23 years. In the seasons that have followed, adidas and Manchester United have excited fans around the world with forward-thinking initiatives, iconic designs on […]
Scottish FA extends Adidas partnership until 2028
The Scottish FA has extended its partnership with global sports brand Adidas until 2028. The extension to the current partnership will see adidas’ role as the Scottish FA’s official kit supplier continue into its 18th year. It follows men’s national team’s recent success in Group B of the UEFA Nations League, which saw them […]
Adidas ropes in Deepika Padukone as brand ambassador
Global sportswear brand adidas has announced its association with actor Deepika Padukone. Padukone will work closely with adidas on their common commitment towards fitness; both physical and emotional. Together, the brand hopes to create a powerful synergy of their shared values. “Being an athlete and playing sport has played a tremendous role in […]
SL Benfica renews adidas partnership till 2027
SL Benfica and adidas have announced the renewal of their contract for another six years, extending it until 2027. This is one of the most successful partnerships in the world of football with the Portuguese club and the German brand consolidating a relationship of more than three decades (1983/84 – 1989-90 seasons and 1997/98 – […]
England Rugby extends partnership with Adidas until 2024
England Rugby has announced it has extended its partnership with adidas as Official Footwear Supplier for four more years. Commencing from 1 September 2020, the extension will run until the end of the 2023/24 season having originally teamed up with England Rugby in 2016. As an Official Supplier to England Rugby, adidas will continue to […]
Celtic FC announces partnership with fashion retailer JD
JD and Celtic Football Club have announced an new partnership that will see the sports fashion retailer team up as the club’s official retail partner. Alongside Celtic’s new official kit supplier, Adidas, the new partnership will see all official kits and training wear product available in JD stores across the globe, online and in club […]
Adidas joins forces with Allbirds to create shoes with zero carbon footprint
Adidas has partnered Allbirds with the aim to create a sports-performance shoe with the lowest carbon emissions. Together both will explore innovations that span everything from manufacturing and supply chain to transportation methods with the aim to eliminate carbon emissions. The entire process will be analyzed by both the brand’s life cycle assessment tools, ensuring […]
Adidas unveils Grimes as the new face for Fall collection 2019
Adidas by Stella McCartney has unveiled Canadian musician Grimes, as the star of the Fall/Winter 2019 collection campaign. The materials and production methods used to create the collection for FW19 include recycled polyester made with Parley Ocean Plastic TM, and regenerated ECONYLTM yarn. Adidas targeted technologies, built to withstand both the intensity of workouts and […]