Adidas unveils Grimes as the new face for Fall collection 2019

Adidas by Stella McCartney has unveiled Canadian musician Grimes, as the star of the Fall/Winter 2019 collection campaign.

The materials and production methods used to create the collection for FW19 include recycled polyester made with Parley Ocean Plastic TM, and regenerated ECONYLTM yarn.

Adidas targeted technologies, built to withstand both the intensity of workouts and harsh climate conditions also feature throughout, including Boost TM, Climachill TM and Climalite TM.

Stella McCartney said: “Performance and style are at the heart of every piece Adidas by Stella McCartney creates, but we believe that this shouldn’t come at a cost to the planet. Our focus for this collection was to incorporate fabrics that help us get one step closer to our future goal of high-performing, sustainable performance wear.
“Grimes is the perfect embodiment of the Adidas by Stella McCartney core values. She is passionate and outspoken protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives.”


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