Denim brand Levi’s has launched its #ProudToBeMore campaign to honour LGBTQIA+ community for breaking the stereotypes and pursuing their dreams. The campaign features the story of Onir, Sushant Digvikar, Priyanka Paul and Aravani Art Project who are changing perception of people towards the community via films, visual art, acting etc. The decriminalization of section 377 […]
Facebook unveils Facebook Pay for consistent payment experience
Facebook has introduce Facebook Pay, which aims to provide people with a secure and consistent payment experience across Facebook, Messenger, Instagram and WhatsApp. With Facebook Pay users can add their preferred payment method once then use Facebook Pay where available to make payments and purchases on our apps, instead of having to re-enter their payment […]
Tommy Hilfiger ventures into 3D Design to foster digitization
Tommy Hilfiger has ventured into 3D design technology which is being incorporated into all global apparel design teams at its headquarters in Amsterdam, the Netherlands. Its Spring 2022 apparel collections will be the first to be fully designed using Tommy Hilfiger’s innovative 3D design platform. This commitment builds upon the company’s ambitious target to digitize […]
Unilever, Nestle, P&G responsible for fueling Indonesian forest fire
Consumer brands such as Unilever, Mondelēz, Nestlé and Procter & Gamble (P&G), as well as top palm oil traders including Cargill, GAR, Musim Mas and Wilmar, are purchasing palm oil originating with producers linked to scores of fires in Indonesia this year. A research by Greenpeace International mentioned that upto 10,000 fire hotspots have been […]
Prada and Adidas collaborate to unveil limited-edition footwear
Prada and Sportswear brand Adidas have joined forces to start a new collaborative journey with the aim to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies. This collaboration, based on an authentic fusion of fashion and sport, has generated an exclusive limited-edition collection of footwear for […]
WTA partners with luxury lifestyle brand MCM
The WTA (Women’s Tennis Association) has launched a partnership with MCM (Modern Creation München), a luxury lifestyle brand, to produce a series of custom content videos. The six-part video series follows WTA stars Victoria Azarenka, Belinda Bencic, Genie Bouchard, Katie Boulter, Wang Qiang and Donna Vekic as they reflect on their global style inspirations. The […]
Wasps renews partnership with Matrix Fitness
Wasps Rugby and Matrix Fitness UK have renewed their partnership, which was first signed in 2016 announcing Matrix as the official gym equipment supplier, for a further four years. Through the partnership, Matrix have supplied an extensive range of advanced fitness equipment to the Club’s elite gym facility, including cardiovascular equipment with live data functions, […]
Paytm to dabble into content with Rs.750 crore investment
India digital payments brand Paytm is set to invest Rs.750 crore to double its monthly active user base on mobile to 250 million by March 2020. Backed by global internet giants Alibaba and SoftBank, Paytm will further roll out content, news, short videos, and live television on its app by September this year. Deepak Abbot, […]
Ronaldo named as brand ambassador by Shopee
Shopee has name Cristiano Ronaldo as its regional brand ambassador. As part of the agreement, Ronaldo will work with Shopee on a wide range of initiatives in order to engage and inspire people in Southeast Asia and Taiwan. Ronald will star in Shopee’s 9.9 TV commercial which is going to be premiered on 16 August […]
Versace, Gucci, Givenchy and Coach extend apologies to Chinese people
Global luxury brands Versace, Gucci, Givenchy and Coach have extended their apologies to Chinese people after they posted T-shirt that listed Hong Kong and Macau as independent countries from China. The T-shirts face severe backlash from China’s Sina Weibo social media network. China’s Versace ambassador, Yang Mi further ended her contract with the company citing: “China’s […]