The WTA (Women’s Tennis Association) has launched a partnership with MCM (Modern Creation München), a luxury lifestyle brand, to produce a series of custom content videos. The six-part video series follows WTA stars Victoria Azarenka, Belinda Bencic, Genie Bouchard, Katie Boulter, Wang Qiang and Donna Vekic as they reflect on their global style inspirations.
The lifestyle videos feature each WTA athlete as she takes you on a private tour of her favorite city. Each athlete showcases her favorite evergreen styles from the MCM Autumn/Winter 2019 collection and how she styles each item. Featured cities of focus include Los Angeles, Munich, Miami, London, Beijing and Osaka, respectively.
The partnership with MCM capitalizes on the brand’s ongoing key focus on sports as a core brand pillar and the overall global support of female athletes.
