Levi’s lauds the LGBTQIA+ community for shattering stereotypes in India

Denim brand Levi’s has launched its #ProudToBeMore campaign to honour LGBTQIA+ community for breaking the stereotypes and pursuing their dreams. The campaign features the story of Onir, Sushant Digvikar, Priyanka Paul and Aravani Art Project who are changing perception of people towards the community via films, visual art, acting etc. The decriminalization of section 377 […]

Prada and Adidas collaborate to unveil limited-edition footwear

Prada and Sportswear brand Adidas have joined forces to start a new collaborative journey with the aim to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies. This collaboration, based on an authentic fusion of fashion and sport, has generated an exclusive limited-edition collection of footwear for […]

WTA partners with luxury lifestyle brand MCM

The WTA (Women’s Tennis Association) has launched a partnership with MCM (Modern Creation München), a luxury lifestyle brand, to produce a series of custom content videos. The six-part video series follows WTA stars Victoria Azarenka, Belinda Bencic, Genie Bouchard, Katie Boulter, Wang Qiang and Donna Vekic as they reflect on their global style inspirations. The […]

Wasps renews partnership with Matrix Fitness

Wasps Rugby and Matrix Fitness UK have renewed their partnership, which was first signed in 2016 announcing Matrix as the official gym equipment supplier, for a further four years. Through the partnership, Matrix have supplied an extensive range of advanced fitness equipment to the Club’s elite gym facility, including cardiovascular equipment with live data functions, […]

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