Pandora to soon launch partnership with Millie Bobby Brown for new collection. Launching later this year, the first official global campaign for a new Pandora jewelery collection that celebrates self-expression will be faced by Millie Bobby Brown, an actor and activist committed to effecting positive change among her generation. The two-time Emmy nominee and UNICEF’s […]
Gen.G matches with Bumble for an all-women eSports team
Bumble, the women-first social networking app has partnered with Gen.G, the global esports organization connecting the best gamers in the U.S and Asia to orm Gen.G’s first ever all-women esports team, Gen.G Empowered by Bumble (Team Bumble). This partnership brings together two organizations to create and promote a healthy environment in which all esports athletes […]
FC Barcelona forges a strategic alliance with Sony Music
FC Barcelona have signed a collaboration agreement with Sony Music. Through their collaboration, both entities will work together for the next two seasons to promote the creation of entertainment experiences that combine two activities about which Barça fans and people of all ages are especially passionate: music and sport. The collaboration agreement encompasses the world […]
Flipkart to combat Amazon with the launch of a free video streaming service
Indian e-commerce player Flipkart will soon launch a free video streaming service to draw new users from small towns and cities in India to combat Amazon’s Prime Video service. The video content offering will be focused on three primary aspects: it’s free, curated and personalized. It will be a huge boost for Flipkart as India’s […]
Flipkart goes offline with Furniture Experience Centre
Indian e-commerce brand Flipkart has ventured into the offline space with its decision to set up first Furniture Experience Centre in Bengaluru. Spread across nearly 1,800 square feet, Flipkart would offer a touch and feel experience to customers in the fast-evolving online furniture market. According to Flipkart, this is a step towards helping customers understand […]
Capital One signs a multi-year partnership with Taylor Swift
Capital One has signed a multi-year partnership with 10-time GRAMMY Award-winning global artist Taylor Swift. This new partnership will be brought to life over the coming years with a variety of special access opportunities exclusively for Capital One customers and more. The partnership launches with the release of a new television commercial highlighting the Capital […]
Facebook to migrate Instant Games to the main app
Facebook has started migrating Instant Games play sessions from Messenger to Facebook and the Facebook Gaming tab. The migration of gameplay sessions will happen over several stages. Instant Games will no longer be playable directly in the new version of Messenger on iOS. To ensure a smooth transition, players in Messenger will continue to access […]
AIG and All Blacks educate tourists about driving in Japan with a humorous ad
In view of the approaching Rugby World Cup which will draw tourists to Japan, AIG is teaching people ‘How to NOT drive in Japan’ via its new campaign. The ad featuring the New Zealand All Blacks and created by TBWA educates the viewers in a humorous way about driving etiquette in Japan and to follow […]
Facebook’s app allowed kids to enter into group chats with strangers
Facebook’s Messenger Kids app had a breach allowing unapproved strangers to enter group chats with kids. Facebook has been closing down those group chats and alerting users without yet making any public statements disclosing the issue. The alert which Facebook sent out is as below: Hi [PARENT], We found a technical error that allowed [CHILD]’s […]
Twitter to soon introduce labels to make conversations easier
Twitter will soon introduce special icons on notable replies. According to Tech Crunch, Twitter is testing a new way to make conversation threads easier to follow. The new test is the latest in a series of experiments Twitter has been running focused on making its product easier to use, particularly when conversations around a tweet […]