FC Barcelona forges a strategic alliance with Sony Music

FC Barcelona have signed a collaboration agreement with Sony Music.

Through their collaboration, both entities will work together for the next two seasons to promote the creation of entertainment experiences that combine two activities about which Barça fans and people of all ages are especially passionate: music and sport.

The collaboration agreement encompasses the world of sports and music; two different worlds but with a common ability to unite people and touch their senses and emotions. It features the best in their fields: FC Barcelona, ​​in sport, and Sony Music in music.

This new venture with Sony Music is part of the club’s goal of proactively partner with entities that share its values ​​and philosophy. It also reinforces the strategy of establishing alliances with leading brands that allow FC Barcelona to continue at the forefront of the sport and entertainment industry. Through this initiative Barça will have the opportunity to connect with its fans through multiple types of experiences that will combine football stars and big-name music artists.

In addition, as part of the FC Barcelona US Tour, the Barça Fest Miami will be held on Tuesday at BayFront, an event aimed at fans featuring two artists from the record label: Play-N-Skillz, and Pedró Capó, who wrote ‘Calma’, one of the hits of the summer.

In the coming months, other specific projects will be revealed, involving the presence of artists at events organised by Barça; shared contents with participation of artists from the Sony Music label and the club’s players; in addition to the use of the Sony Music catalogue for content produced by the club’s different channels.

Josep Maria Bartomeu, president of FC Barcelona said: “We are very proud to be joining forces with Sony Music, one of the biggest entertainment companies in the world. With this initial collaboration agreement we intend to improve the fan experience for our supporters through musical content and innovative audiovisual materials.”

Afo Verde, Chairman & CEO, Sony Music Latin Iberia said: “We are very excited and looking forward to our prestigious partnership with the FC Barcelona organization. It gives both parties a unique platform to tell stories by combining music and sports. I’m sure that music and Barça fans will enjoy this amazing collaboration”.



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