In view of the approaching Rugby World Cup which will draw tourists to Japan, AIG is teaching people ‘How to NOT drive in Japan’ via its new campaign.
The ad featuring the New Zealand All Blacks and created by TBWA educates the viewers in a humorous way about driving etiquette in Japan and to follow certain rules like wearing helmets, no selfies with robots, to follow the stop signs which are triangular.
Matthew Walker, AIG Japan’s senior vice president and regional chief marketing officer, said: “Our history in Japan along with our unique global perspective and understanding of our Japanese customers has helped inform and develop the insight and opportunity for our individual, small business and corporate customers for 2019, 2020 and beyond.”
Yasuhiro Nagano, Mayor of Beppu City, said: “I think this is a great project for both overseas visitors and local businesses alike. I’m very keen to develop synergies between our municipal activities and the message and spirit presented by Team Yokoso to help it spread even further”.
Shuhei Tsuji, senior creative director at TBWA\Hakuhodo, said: “Our non-confrontational culture often results in difficulty effectively communicating and enforcing rules and regulations to overseas visitors. That’s why it was important for us to take a tongue-in-cheek approach to help the nation educate tourists in a fun and appealing way.”
